In-App Advertising For The iPad — Everyone’s Doing It

Apple’s new iPad is opening up some creative opportunities for early adopter brands, including media brands intent on delivering a more immersive experience for their readers/viewers.
Pandora, for one, is working with Starbucks, Lexus, and Budweiser to develop new campaigns for their iPad app that will utilize the rich video, audio and interactive capabilities.
Here’s a look at some of the new Lexus creative.

I’m not sure how this Lexus plans to make their ad on Pandora’s iPad app interactive. But Dave Nordstrom, vice president of marketing for Lexus, is confident in the media buy.
“The spot shows just how deep our pursuit of perfection and commitment to innovation goes and by running the ad on untraditional media, we show that Lexus is not only at the forefront of technology with its vehicle designs, but also with how we communicate with consumers.”



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.