Talk About A Shelf Talker

Convinced there are not enough screens in the world, a company called Automated Media Services is set to introduce 3GTV at retail, in hopes that shoppers can be further swayed at the ever critical point of sale.
One of the firm’s advisers, Burt Manning, formerly of JWT, told The New York Times, “People are still watching television, but they’re spread out among hundreds of channels and the Internet. The one place where people re-aggregate themselves back into a crowd again is the retail store.”
Is that what you do when you shop? Re-aggregate back into the mass to become yet another faceless, nameless target?
Here’s a better idea. Establish a real long term relationship with the shopper, so you know when to deliver useful messages to the screen of their choice, not yours.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.