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Rob Walker of New York Times Magazine looks at maps as entertainment in today's edition. I've loved maps since I was young and I still love maps. So, I'm thankful for Walker's piece because he just introduced me to a handful of new digital mapping solutions/games. Wee Places for instance, graphs Gowalla checkins. Another fun site to visit is MapCrunch, which combines photography with random location searches. Globe …

Continue Reading about If You’re Not On The Map, Then Where Are You? →

I don't want to induce Jerry Ketel to toss his breakfast or lunch, but we've learned that CKE Restaurants, owner of Carl's Jr. and Hardee's has developed their own location-based check-in app. The app, dubbed Happy Star Rewards, is now available on the iPhone and Android platforms, and invites users to check in when they dine in either of the restaurants. The first check-in earns the user a spin of "The Wheel of …

Continue Reading about Loyalty, Meet Location. Location, Loyalty. →

When Goodby Silverstein & Partners won a large chunk of Chevrolet business last year, it became essential for them to staff a sizable Detroit office. As The Detroit Free Press reports, they're not the only ones: Big Fuel, a 7-year-old New York social-media agency, has chosen Detroit for its first satellite office, becoming the latest advertising agency to follow General Motors marketing chief Joel Ewanick's …

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I still think it's kinda creepy, but marketers know no boundaries. The New York Times takes a look at the future of couponing and mobile: But what if manufacturers could make coupon offers on the spot, as you stood in the aisle, within sight of the promoted product? Your cellphone would identify your shopping predilections, allowing the manufacturer to withhold the offer if you were likely to buy the product anyway. …

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Is everyone a marketer, no matter what business they're in? That's one of the questions I wondered while delving into David Siteman Garland's new book, Smarter, Faster, Cheaper: Non-Boring, Fluff-Free Strategies for Marketing and Promoting Your Business. Garland goes through the myriad of ways entrepreneurs and small businesses can get an edge using today's common techniques: Creating sharable and spreadable content, …

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Among the many year-end "Best Of" lists comes The Year's Most Creative Advertising Ideas on Forbes.com. Note the terminology here -- not the most creative ads, but ideas. So there's a mix of interesting things here, from Old Spice's TV ad to Kellogg & Nestle's Pop Up Stores to The Puma Social Campaign to Alicia Keys "Digital Life Sacrifice" (where celebrities went "dead" on social media to raise money for AIDS …

Continue Reading about Forbes Declares Ad Superlatives, And Commenters Beg To Differ →

Barry Moltz is a consultant who "helps small busines owners get unstuck." SmartBlog on Social Media notes that Moltz believes the best way to promote a business and attract new customers is through providing exceptional customer service, not through traditional marketing techniques. The reason, he explains, is fourfold: 1. The recession has made people think more about how they're spending their money. 2. Technology …

Continue Reading about Show Don’t Tell Is One Way, But Show And Tell Is Better →