Adzookie is a free mobile advertising network with a plan to get noticed. The company's CEO, Romeo Mendoza, is looking for houses to turn into Adzookie billboards. In return for the exterior surface rights to the house, Adzookie will pay the homeowner's mortgage for the duration of time--anywhere from three months to one year--that the billboard is in place. Michael Bevel of Forbes doesn't care for the idea. …
Outstanding Mission Statements: 16th In A Series
WorkIsNotAJob is a design studio that neatly wears its mission on its sleeve. Here's a screen grab from their About page that helps illustrate what I mean by that: "Work is your love made visible." That's a particularly nice thought. Hat Tip: Brain Pickings …
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It’s Not An Email You’re Sending Out, It’s An invitation To Connect Via Story
Mike May, Head of Insights at Real Magnet, shares some insights into the art of email marketing with Email Insider from MediaPost. He likens the process of writing an email to that of writing a novel. Writers embarking on a new work do not just sit down at a keyboard and start pecking out the great American novel. Storytelling is a craft, and the act of actually writing a novel is usually preceded by months of …
Here’s A Consumer Packaged Goods Story You Don’t See Everyday
MilkMade Ice Cream is a craft ice cream maker in New York City that sells its product by subscription. Despite the high price of the subscription--about $17 for a hand delivered pint--the company has a waiting list of 1500 subscribers, according to Today. But let's go back to 2009 and the company's beginning to hear from Diana Hardeman, one of the company's founders: Hardeman--a graduate of NYU’s Stern …
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May MySpace Be A Lesson To Us
My, how MySpace has fallen down and down the rabbit hole of no return. The site was briefly valued at $12 billion in 2007, whereas today MySpace will be lucky to sell for a fraction of the $580 million News Corp. paid for the site. Because the audience has fled to other, sunnier, shores. According to The Telegraph, MySpace lost 10 million unique users between January and February of this year, going from …
Out Of Our Minds Offers A Deep Look Into The State Of Creativity
There’s an old saying that goes something like, “Everyone is given a box of crayons in Kindergarten.” So what happens to the sense of creativity we all start out with? Can we get it back? How can we teach it? Sir Ken Robinson is a highly noted Professor and lecturer on education, creativity, and human resources. In his new book Out of Our Minds: Learning to be Creative, he attempts to answer many of those …
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The NOW Revolution Offers A Little Advice For Everyone
As if corporations didn’t have enough on their minds trying to stay lean, mean, and profitable in these times, authors Jay Baer and Amber Naslund offer a roadmap for business transformation in The Now Revolution: 7 Shifts to Make Your Business Faster, Smarter and More Social. From corporate culture, to changing hiring practices to embracing social media as a means of customer outreach, Baer and Naslund do a …
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Groupon, and Why Clients Don’t Get Their Trust On
So, did Groupon place too much trust in Crispin, like its' CEO claimed? And did they turn off the part of the brain where the decision-making should've been? Yeah, I don't buy it. But what does it say about the state of trust between agencies and clients? Most of us truly believe in the work we present to our clients. We’re often driven by the belief that our solution is the correct one; it’ll work and make …
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