If you think Groupon and Living Social is extreme couponing, turn the channel to TLC. I did last night and happened upon a new American sport. Take a look... …
Adweek Takes The Wolffian Way
Adweek has a new bespoke suit, a fresh shave and a great haircut. Its new editor, Michael Wolff, is feeling pretty good about it. According to The Wall Street Journal, Mr. Wolff said he wants the magazine "to be the editorial and economic anchor of a newsy website that appeals to the 'chattering classes and search-engine audience,' following the model of the political-news website and publication …
The Modern World Suffers From Ad Fatigue–Better Ads Aren’t Going To Change That Score
BusinessWeek is poking around to see if it can help burst the new tech bubble. "My fear is that Silicon Valley has become more like Hollywood," says Glenn Kelman, chief executive officer of online real estate brokerage Redfin, who has been a software executive for 20 years. "An entertainment-oriented, hit-driven business that doesn't fundamentally increase American competitiveness." The magazine also talked to …
Email May Not Be Sexy, But It Is Intimate
Writing on {grow} (the blog of Schaefer Marketing Solutions), surfer and self-help author and speaker, Srinivas Rao, rates various social media channels for intimacy. According to Rao, "the key really to 'having mad game' when it comes to connecting with people in the blogosphere is being able to understand each platform according to its level of intimacy." On a scale of 1 to 10, with 10 being most intimate, Rao …
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Ad People Need To Follow The Money — If There’s Any Left
Hardly a week goes by that someone doesn't post or link to creative jobs that pay a pittance. Even agencies are getting lowballed for their services these days. So how do you profit in advertising today? Our knowledge economy has spread the knowledge around quite well. And made it easy for certain jobs – writing, design, photography, videography – to be done and spread by anyone. It’s why there’s much more demand …
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Mediaweek and Brandweek Are No More
Mediaweek and Brandweek are no more. According to FishbowlNY, Brandweek and Mediaweek published their final print versions today, and will be folded into Adweek starting next week. Here's the header running atop the two websites at this moment: In the upcoming weeks, Mediaweek.com (and Brandweek.com) will become part of the new, much expanded Adweek.com. You'll still get the media coverage you seek out …
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Prius Is A Status Brand, In-Game And Out
Electronic Arts announced a 12-month partnership with Toyota that features the Toyota Prius and Toyota Prius Eco-Greenhouse as giftable virtual items within MONOPOLY Millionaires, the free-to-play Facebook game based on the classic board game from Hasbro. The integration of the Toyota Prius is a re-imagining of the original game pieces. As players navigate their way around the MONOPOLY Millionaires game they …
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Goodbye Administaff. Hello Insperity.
I guess being a "temp staffing" firm isn't as sexy as "business performance advising." Introducing Insperity. And who better to pitch it than that paragon of business knowledge, sportscaster Jim Nantz. Does a name like "Insperity" inspire you? Seems very non-descriptive to me. Or maybe that's the point. …
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