Adpulp
Advertising News and Know-How
Personalization, direct to consumer selling and push marketing are combining to deliver a powerful new online marketplace. According to The New York Times, a new breed of e-commerce sites — Send the Trend, ShoeDazzle, JustFabulous, Sole Society and JewelMint — present subscribers with a limited but customized selection of jewelry, shoes and accessories each month all based on the results of an initial style …
Continue Reading about The Stuff You Want, At A Price You Want, In A Format You Want →
American sugar farmers and refiners have filed a suit to stop big corn processors from marketing high-fructose corn syrup as a “natural” product equivalent to real sugar. The suit, filed in U.S. District Court in Los Angeles by Western Sugar Cooperative, Michigan Sugar Company and C & H Sugar Company, Inc., charges that the “corn sugar” branding campaign financed by the corn refining industry’s giant companies …
Books were once sacrosanct. Now they're full of display ads and product placement. According to The Wall Street Journal, Harry Hurt III, has written Harry Hits the Road: Adventures in Love, Labor, and Modern Manhood, an account of his cross-country road partially funded by corporate sponsors. "Our economy is down and the traditional book publishing industry is down, so it's either cry in a corner, or do …
Continue Reading about Travels With Harry Hurt And The Products He Prefers →
I started "Hungry for Gumbo," a paid letter.ly newsletter last month, mostly as an experiment. Now that I've produced a handful of newsletters for a small group of family and friends, I'm starting to enjoy the format and the weekly, versus hourly, pace. I only charge $1.00 month. I might raise the price at some point, but I like the iTunes-influenced price point because there's zero price-based resistance to it. …
Continue Reading about Delivering Value For A Value: Pricing A Paid-Subscription Newsletter →
DDB Paris is powering out-of-home ads with nothing but ingenuity and oranges. According to Creativity, electricity was generated by attaching 2,500 oranges to wood fitted with zinc and copper spikes. The orange juice dissolved the metals, causing their electrons to react and create a current. Hat Tip: The Boston Egotist …
Being in Atlanta, where Savannah College of Art and Design has a growing presence, I get a sense they're all about making big moves. Well here's another one: Starting in the fall, Luke Sullivan becomes chair of its Advertising department. From the press release: As department chair, Sullivan will be responsible for guiding the faculty, students, curriculum and activities of the department. In addition, he will …
On April 28, AIGA Portland presents, “The Business of Graphic Design,” a series of Career Tools breakfast seminars sponsored by Aquent. To help get the word out, AIGA made a few videos featuring well known Portland designers. Here's one from my friend Aaron Draplin: Draplin's advice reminds me of the time in 1995 when my first real ad campaign (for the Urban League of Portland) hit. I was impressed by the …
Continue Reading about Spotlight on NW Creative: What Draplin Says →
Earth Day is this Friday and countless brands are using the occasion to further their commercial goals. Yet, many of the messages are failing to connect with mainstream consumers. A new study from OgilvyEarth finds that 82% of Americans have "good green intentions," but only 16% are dedicated to fulfilling them. "Many of the environmental messages are not just failing to close the Green Gap, but are actually …
Continue Reading about For Many Americans Green Does Not Mean Go →
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