Someone on my Facebook feed referenced today’s New York Times article about working at Google. Clicking on the link shows me that Google’s ready to reinforce the message when good news appears: But what’s really interesting is this quote, in which one employee jabs straight at the advertising industry: Allison Mooney, 32, joined Google two […]
I always take company reviews I read on Glassdoor or services like TripAdvisor with a grain of salt. Because you never really know who’s behind the review and if they have an ax to grind. Yes, if you take these reviews in the aggregate you can get a good picture of a restaurant or service […]
When I review books here on AdPulp, I don’t talk about whether I like a book or don’t like it, or whether it’s well-written or not. I simply try to answer the question, “What would AdPulp readers learn by reading this book?” With that mind, I confess: I simply don’t know what to make of […]
At this year’s CLIO Awards, legendary adman George Lois will be the recipient of the Lifetime Achievement Awards. AdPulp had the opportunity to ask him some questions about his work and the state of the industry today. The man certainly tells it like he sees it. After all the accolades and awards you’ve gotten, is […]
What does it take to be a leader in an advertising industry or marketing firm? As I’ve noted before, many great copywriters and art directors don’t make great creative directors. It’s a different set of skills. And sometimes, for the agency or the person, this discovery is made too late — either after a promotion […]
I recently wrote about Big Data and how creative people might get left behind in the great rush to mine the data for insights into consumer behavior. In Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die, author Eric Siegel takes a look at a broad spectrum of companies and organizations […]
I’ve written recently about my skepticism of the worshippers of “brand storytelling” as the new Holy Grail of advertising. So, I wasn’t sure what to expect from Jim Signorelli’s book StoryBranding: Creating Standout Brands Through the Power of Story.
If you read Digiday every day, you’d be convinced that all advertising agencies are terribly dysfunctional and they’re pretty much screwed like dinosaurs. Which, as we all know, has a slight kernel of truth sometimes. But article after article aims to hoist agencies on their own petards. This article from Giselle Abramovich, entitled, “What Brands […]