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My alma mater is on Twitter, as of yesterday. Wisely, but surprisingly, they reached out to me for advice. So far, I've advised the college to "Be Human (as opposed to some plastic PR version of your best self) and to employ the hashtag #fandm. …

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Ari Newman, founder of Filtrbox is thinking what many who Tweet for business purposes are thinking. According to Reuters, Twitter will test several routes to successful monetization this year, including the creation of commercial accounts. The company is preparing to offer commercial accounts in which corporations and other types of businesses pay a fee to receive an enhanced version of Twitter, a free service that …

Continue Reading about Today In Twitterverse: “Selling Out” Is An Anachronism →

VentureBeat has a good story on the launch of ExecTweets by Microsoft and Federated Media Publishing. ExecTweets is the latest third-party site to use Twitter's immense amount of data to attempt to turn it into something useful for a narrower audience. The audience in this case is business users, as ExecTweets is all about pulling in tweets from various industry's top executives who use Twitter. This focus on …

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I just became aware of CoTweet, a new service that seeks to help companies manage their Twitter account across several internal users. It's interesting to see new companies emerge on Twitter's two-year old backbone. …

Continue Reading about Today In Twitterverse: An App for Brand Managers →

In the Television section of The New York Times, Alessandra Stanley questions the need for all this inane Tweeting, especially from TV news personalities. It's tempting to dismiss Twitter fever as a passing fad, the Pokémon of the blogosphere. But it's beginning to look more like yet another gateway drug to full-blown media narcissism. Those who say Twitter is a harmless pastime, which skeptics are free to ignore, …

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