Adpulp
Advertising News and Know-How
Restore Our Future, a super PAC supporting Republican presidential nominee Mitt Romney, unleashed a new $17.7 million television ad buy Tuesday that will pay for commercials to run in 10 battleground state markets. This is President Obama's economy? No. Presidents have a lot of power, but they are not omnipotent and they do not "create jobs" (outside of the Executive Branch), much to the chagrin of pundits and …
Continue Reading about The Sky Is Falling. Grab Your Wallet. →
Yahoo! sold its social bookmarking site Delicious.com last April to a company called AVOS, which was started by YouTube founders Chad Hurley and Steve Chen. I hadn't bookmarked a page on Delicious in 14 months until today, when I started playing around with the new design, which is visually interesting and oriented, much like Pinterest, Scoop.it and Storify. Last December on the Delicious blog, the team …
Continue Reading about I’m An Only Child, But I Learned To Share →
Young-Bean Song, founder of AnalyticsDNA, a Seattle-based strategy and analytics research consultancy, believes "online marketers are not looking for incremental improvement. Instead they are looking for quantum leaps in awareness, message association, favorability and intent." Song contends online marketers can find what they're seeking in something called “type-in” advertising, which is a branded version of …
Continue Reading about Running The Numbers On Type-Invertising →
OSCON 2011, an O'Reilly conference on Open Source, was held in Portland this week. The event brought a plethora of Open Source advocates to the city, including a sizable contingent from Rackspace in San Antonio. Cloud Evangelist, Matt Wilbanks, made the trip and he took time from his conference schedule to explain how and why Rackspace appeals to and benefits the ad agency market. One of the biggest features of …
Elevation Partners Director and Co-Founder Roger McNamee recently gave a talk at The Paley Center For Media. I haven't had time to listen all the way through, but BusinessInsider was kind enough to recap many of his key points. For example: Microsoft's share of internet-connected devices has gone from 95% to under 50% in 3 years. Apple will sell a hundred million internet-connected devices this year. …
Continue Reading about Roger McNamee On HTML5 And The Future of The Web →
Adweek’s deputy editor, Chip Bayers, sounds off in his cover story on some of today's biggest media companies masquerading as tech companies. Google and Facebook, in particular, have a problem with the media company label, for it means their businesses are based on selling ads, not technology solutions. As one might imagine, thinking of themselves as media companies goes against the grain in a culture founded by …
Wong, Doody, Crandall, Wiener's latest Digital Minute newsletter says we're experiencing the calm before the cloud computing storm. Where Google sees devices as the gateway and the cloud as the destination where everything happens, Apple sees the cloud as a way to connect and unify its bundled software/hardware experience. It's no surprise that the two companies approach the cloud differently, as they operate on …
Continue Reading about Computing Behemoths Won’t Get Off Each Other’s Cloud →
Pay-per-view is coming to Facebook this June 14th and 15th when Widespread Panic performs from ACL Live at The Moody Theater in Austin, Texas. Viewers can purchase either a single night for $5 or both nights for $10, with unlimited viewing through Sunday, June 19th at midnight. Payment can be made through Facebook Credits, or with PayPal. We have always tried to be on the cutting edge of new technology, …
All episodes of Ad Chatter are now available on Buzzsprout \ Apple Podcasts \ Spotify \ Stitcher \ Amazon Music \ Google Podcasts \ iHeartRadio
