According to MarketingProfs, social media marketing is now a widely adopted practice, despite the fact that the field is in its infancy. Personally, I think the contests and coupons category needs a little more love from the Chief Marketing Officers in question. Twitter and Facebook are great venues for promotions, even if it's something simple like what's on the menu today. For instance, look at how Mother's Bistro …
Two Camps Fight For the Right To Speak (And Hopefully Listen) Commercially
The other day, I brought up the question of who is best prepared to weave brand narratives in the social space. Turns out it's also a popular topic over at PR Squared. Site host, Todd Defren, writes: My main thesis is that PR is and has always primarily been about day-to-day relationships, thus is tailor-made for the gruntwork of Social Media, whereas Advertising is more about the paid-for message of a campaign …
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Do You Have Love For Honda? Express It.
Ad Age is reporting on how happy Honda is with it's "Social Experiment," a mostly viral effort with some TV sprinkled on top. In August, Honda quietly launched an official Facebook page, themed "Everybody Knows Somebody Who Loves a Honda," to recruit fans of the brand. Honda initially supported the site with a sprinkling of ads on Facebook. "It wasn't a big media buy, but it got a lot of attention," said Tom Peyton, …
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Listen, Learn, React. This Is Your Daily Media Practice.
On Wednesday, Microsoft introduced Looking Glass, its new social media monitoring tool at Advertising Week in New York. Christopher Heine at ClickZ rightly notes that the field of social media analytics is fast maturing, but Microsoft's ability to integrate key business elements like customer databases, CRM centers and sales data via Microsoft's enterprise platforms like Outlook and Sharepoint could be a big win for …
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News Gathering In The Information Age
High Jive rightly thought I'd be interested in reading Michael Miner's rambling piece in Chicago Reader about the struggle for survival at the Sun Times. There's a discussion about the need for the paper to become much more local in its coverage and how the move to centralize ad sales in downtown Chicago hurt the Sun Times, which operates several suburban titles. There's also discussion about overpaid "celebrity" …
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The Smart Money Goes Wherever Consumers Go
Attention founder Curtis Hougland explains on his firm's blog why MDC Partners--the holding company that owns Crispin Porter & Bogusky and many other fine agencies--decided to invest in his growing Word-of-Mouth concern. ...we are at an inflection point in social media, the shift from early adopter to early majority, a horizontal skill set requiring more and more vertical market expertise. Our appetite for data is …
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Hollywood Ventures Into The Web’s Tool Shed
We Read Blogs For Their Unvarnished Truths
Where's My Jetpack? reached 1500 blog posts and used that occasion to wax philosophical. I sometimes see this blog as a burden, as have the authors of many of my favorite reads in recent years, disappearing without a word or sometimes announcing the end with finality... But whenever I entertain the notion of quitting this thing, I end up going back to why I started blogging to begin with. I need to create, maybe …
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