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We need to develop a pH test for brand content in social streams. Short of this chemistry set solution, we can listen to Mike Proulx, senior vice president and director of social media at Hill Holliday. Here are some nuggets from his Ad Age spotlight on the preponderance of brand babble in social channels. Today the hope and belief that brands would connect with people has in large part given way to brands …
Continue Reading about Brand Babble Is Social Media Pollution →
Social selling is the focus of my new feature for The Content Strategist. I describe social selling in the article as the practice of leveraging social networks to enhance lead generation and boost conversions. The point of the piece is to help determine content's role in the sales process. We already know how content is the centerpiece of marketing campaigns, but how do sales teams leverage content to gain a …
Continue Reading about Content’s Role In Social Selling And Social Influence →
Thanks to the crazy number of hours I spend in front of a computer screen, I see a ton of questionable content. The content is suspect because it is overly promotional. I expect brands to fall into this trap. Brands have more than a century of bad advertising to convince themselves of the rightness of their chest thumping. Where things go wrong for me is when well-meaning people become lifeless and shameless …
Continue Reading about Scheduling Your Tweets? Congratulations, You’re A Broadcaster →
Influencer marketing. Follower counts. Sponsored content. These are just a few of the phrases we can use to describe a promotional offer from 1888, a boutique hotel in Sydney. Instagram users with more than 10,000 followers can stay one night for free. Someone with 10K followers on Instagram has a ton of social influence. If they choose to stay at your hotel and say nice things about it (in words and …
Continue Reading about Hotel In Australia Gives New Meaning To “Snap Happy” →
How much good advice is simply too much good advice? 9 great ways to use images to increase #Facebook engagement! http://t.co/wLnKRGAwvA— Louise Myers (@Louise_Myers) September 11, 2013 On its own, one post is benign. Taken as a stack though, Tweets dipped in advice begin to degrade the experience of Twitter. Here, allow me to stack a few for you: Your website is the greatest educational tool. …
Continue Reading about How To Become A Social Media Automaton In Three Simple Steps →
I made the editorial decision a few years ago to put the great majority of work samples from the industry up on our Facebook page and reserve AdPulp.com for more in-depth written pieces about important trends in MarCom. I'm wondering today if maybe this was an error in my judgement. If it was, it can be fixed. That's one thing I love about the Web. It's a flexible medium. Post by AdPulp. Actually, …
Continue Reading about Today on TV: Carmichael Lynch Sets the Temp for Movie Night →
If we let them, social media channels can turn into a mushy wasteland of unwanted advice and inane updates. But rotting apples do not define the orchard. Let's look at the fruit on the trees. On the night of August 20, 1863, proslavery guerrillas from Missouri set off to attack the antislavery stronghold of Lawrence, Kansas, burning it to the ground and killing at least 150 people. As I console Mary, they are …
Continue Reading about Innovative Use of the Platform: Quantrill’s Raid Reenacted On Twitter →
What does a Danish shipping magnate want with transparency and social media storytelling? Nothing, according to its management team in Copenhagen. That is, until the team was turned around by Anna Granholm-Brun, corporate brand manager at Maersk Group. According to MIT Sloan Management Review, California-native Granholm-Brun has been with Maersk for four and a half years, helping the company embrace a new social …
Continue Reading about Shipping Titan Finds Its Brand Voice And Its Footing In Social Media →
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