“Can our account director in training balance between the steel trap of client concerns and groundbreaking ideas?” Talk about asking the hard questions… According to Adfreak, this video was part of a staff town-hall meeting at Draftfcb Chicago in January. See Adfreak for the other video about the agency’s approach to copy.
It was a pleasure and an honor to appear on Episode 182 of The BeanCast Marketing Podcast last night. It was also a bit of an effort, as I do not recover from two consecutive late nights on the town as quickly as I once did. I was on the show with Valeria Maltoni of […]
It rarely snows in Austin, which may help explain why GSD&M is pelting its own this holiday season.
Inspired by the series of posts on The Denver Egotist… 1. As the head of my own shop, no matter what my title, skill set or background, I work in account service. 2. Being known for more than one thing asks too much of people, who greatly prefer to associate you with one thing. For […]
Via UK-Based “Brand Language Agency” Quietroom comes the Santa Brand Book. Anybody else have some clever agency holiday card-type objects to pass along? Let us know.
Like a lot of people, I easily get sucked into the vortex of media consumption that is so readily available on the web. But am I helping myself? What’s the proper media diet for an advertising professional? Don’t forget: advertising relies on knowledge of lowbrow culture just as much as anything that’s considered classic literature […]
“Dr. Pepper is changing lives” is not the kind of promotional come on we’re used to hearing from a large packaged goods brand. Which makes this “marketing as a service” campaign from the beverage brand sort of interesting. But does it sell more soda? You be the judge… Here’s a new entry in the brand’s […]
A couple of items of self-promotion, if you’ll allow me the privilege. First, I had the great opportunity to make a repeat appearance on this week’s BeanCast, which also featured: Steve Hall of AdRants, Kristi Faulkner of NYC’s Womenkind, Jim Hopkinson of The Hopkinson Report, and of course, show host Bob Knorpp. We got into […]
David Griner of Adweek’s blog Adfreak put an interesting list together of 40 agencies with strange names. Of course, I’m thrilled to see Bonehook, the company I started two years ago, on the list at #38 and humbled to be included along with some truly great shops like Taxi, Big Spaceship, Naked, Droga5, Creature, Wexley […]
Courtesy of a few Creative Circus students comes Creative Recharge, a site designed for industry folks to get the creative juices flowing when they’re stuck. It’s part self-promotion, part improv, and all just weirdness for fun’s sake. Hey, we all get a little drained sometimes, right? Not sure about the guys on the site, but […]