NYC-based freelance copywriter Deanna Director always has an innovative side project idea cookin’. And this one’s taking her places, notably the LA premiere of “Dumb and Dumber To.”
She gained the attention of Jim Carrey and movie directors The Farrelly Brothers with her Dumbure Couture project featuring fashions inspired by the movie.
Tweeting the idea to director Peter Farrelly got this response:
@DeannaDirector We're having 2 premieres. One in L.A. and one in Providence. Which is best for you? P
— Farrelly Brothers (@farrellybros) October 8, 2014
It’s one more great example of how creative side projects work. And sometimes when they have little to do with advertising in the direct sense, they still often make the best ads for their creators.