Quick. In a sentence tell me what your agency is all about. Come on, we don't have all day. Ad People Can't Seem To Sum Themselves Up Darren Woolley is the founder and global chief executive of TrintityP3, an independent global marketing management consulting company. Q. A what? A. He's a consultant. Over the past two decades, I have seen more than a thousand agency credentials presentations, either …
The Future of Paid Content: Same As It Ever Was
Eight years ago, I had an opportunity to speak to a group of marketing pros in Boston about the future of paid content. I was invited to speak by my friend and former colleague, Sloane Kelley, one of the founders of Geekend, an annual gathering now in its 11th year. I had an audio recording from the talk in my files, and this week I finally connected it to the slide deck I presented on that day October day in …
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How Not Giving A Fuck Makes All the Difference in the World
Agency positioning is a lost art, along with long copy. Thankfully, both are currently being restored by Fallow Fields agency. Fallow Fields, unlike every other agency under the sun, has no more fucks to give. Let's dive into some of the best self-promo copy I've read in A LONG TIME... When you’re over 50, you just stop giving a fuck.That’s it. Zero fucks to give.The taste of corporate Kool-Aid makes you …
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Senioritis or Reggaemylitis?
Cindy Gallop continues to wallop the industry with painfully necessary truisms. In a recent interview she said: Q. What is the biggest mistake companies – brands or the industry – are making in their attitude to age today?A. They don’t understand that experience and expertise are incredibly time and cost-efficient, and that they could be making huge amounts more money by hiring, promoting, valuing and retaining …
Colle McVoy Is The Thoughtful Agency
As a new year's gift, Colle McVoy sent me a series of "cubespirations" to help keep me properly motivated throughout the year. Here is one of my favorite messages in the collection of beautifully made letterpress cards. I like this design concept. With just two words, the agency's creative team is able to make a significant statement. Artists—and that's what exceptional communicators are—help us dare to …
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Get Out of Any Copywriting Jam Without Losing Your Mind, Money or Clients
Are you a graphic designer, art director or front-end web designer? Do you struggle to work with copy, clients who write copy and freelance copywriters? If yes, check out this free copywriting workshop from the editor of Adpulp. Are you wasting time, money and energy on poorly written copy that ruins the effectiveness of your design work? Do your clients insist that they can write the copy? When you do …
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Migrating to Client-Side Opportunities: A Rich Topic To Mine
Communication Arts is "The Bible" for the creative side of the business. To be featured in the advertising or design annual, or to appear in a feature article in one of the quarterly editions, is a form of acceptance into the club. To have an Adpulp article land on CA's digital front page this week is not quite the same level of recognition, but it's handsome recognition and I am grateful. CA also used their …
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New Organic Life Mist Gets Musical Boost from Art Rock Outfit, YACHT
Product launches are such difficult affairs. When the new product is Kibu — One for All Life Mist (which SOLD OUT within seconds of being introduced this week) the process is even harder. Nevertheless, YACHT makes it look easy. https://youtu.be/p95_rB6WPc8 Typically, a rock band uses their music video to "sell" their song. Placing an actual product inside your video is an interesting variation on a theme. …
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