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Advertising News and Know-How
Who needs advertising? It's mostly a colossal waste of money. Right? According to research from Gavan Fitzsimons, a professor of marketing and psychology at Duke University, "the best result that an advertiser can hope for is to nudge us in the direction we were already going -- reaffirming a slightly positive association with a brand that we already liked." I have to say Fitzsimons is selling advertising short …
Continue Reading about Advertising Works. There, I Said It. →
Patagonia is an amazing company. Their founder is a great climber and outdoorsman, their products are awesome and the brand is one that lives its values on its fleece sleeve. So, it's not all that surprising that the company is now asking its customers to buy only what they need, repair what breaks and recycle what can't can't be repaired. In the 18th century Lancashire's cotton mills and the budding …
For years, millions of dollars in unlicensed Grateful Dead merchandise was sold outside of the band's concerts by its tour-hungry fans. The band did crack down on it a bit after 1987, when "Touch of Grey" was on the radio, Macy's started stocking tie-dyes and non-Deadhead criminal networks started hawking goods in the lot. http://youtu.be/cusPs0sgg0c Since Jerry Garcia's passing in 1995, the band that made a …
What is the battle to avoid paying sales tax in states where it has a physical presence doing to the Amazon brand? According to The New York Times, the standoff between Amazon and California is simple: the state passed a law at the beginning of the summer requiring online retailers with a physical presence in the state to collect sales taxes. Amazon denies that its subsidiaries in the state, which include a unit …
Continue Reading about Amazon Wants To Protect Its Pricing, But At What Cost? →
On the outskirts of Blaine, Wash., a small town north of Bellingham, near the Canadian border, is home to this critical-of-advertising art installation from Lead Pencil Studio. Lead Pencil's Daniel Mihalyo says, "this permanently open aperture between nations works to frame nothing more than a clear view of the changing atmospheric conditions beyond." "Non-Sign II" is made of thousands of stainless steel …
Continue Reading about Spotlight On NW Creative: Blaine’s Pretty Profound Non-Billboard →
Change.org is a hotbed of citizen activism against corporate tyranny. The site is host to petitions that ask Hershey's to stop exploiting student guestworkers; tell New Balance to stop supporting anti-gay politicians; and another meant to get McDonald's to stop buying pork from producers who use gestation crates. There's also a campaign to get Monster.com to Ban Job Listings that Discriminate Against the …
Continue Reading about Let Me Guess, The Unemployed Are Lazy? What A Crock Of Shit →
Stephen Colbert is a culture jammer. By day he lampoons conservative talk show hosts by pretending to be one, by night he runs a Super PAC, spending real, not funny, money in the Republican race for U.S. President. According to The New York Times, Colbert applied for status as a Super PAC with the Federal Elections Commission and was approved in June. “This is 100 percent legal and at least 10 percent ethical,” he …
Continue Reading about Citizens for a Better Tomorrow, Tomorrow Is The Real Deal →
I keep wanting to click on more and more pages of Flavorwire, the blog by Flavorpill, "a network of culturally connected people." Because the site points to a multitude of visual oddities and things that make one wonder. Like "Masks for the Modern Tribe" by artist Jud Wimhurst. The contemporary masks he envisions are adorned with familiar iconography from companies such as McDonald’s and Chanel. His culture …
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