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Advertising News and Know-How
“The image of Don Draper tumbling through space has been used since the show began in 2007 to represent a man whose life is in turmoil. The image used in the campaign is intended to serve as a metaphor for what is happening in Don Draper’s fictional life and in no way references actual events.” That's the response from AMC, after several people saw a connection to 9/11 in Mad Men's season five out-of-home …
Continue Reading about Don’s Fall From Grace Is Also Troubling For Non-Fans of Mad Men →
Although many brand managers and their lawyers will vehemently disagree, everything is a remix, a.k.a. mashup. They may also disagree that advertising is mostly pollution. But let's listen to Banksy on the topic: Any advert in a public space that gives you no choice whether you see it or not is yours. It’s yours to take, re-arrange and re-use. You can do whatever you like with it. Asking for permission …
Continue Reading about In Adlandia, We Know Not Where Public Space Ends And Private Space Begins →
"If corporations are people, then Mitt Romney is Mitt the Ripper." So says Colbert Super PAC, a political arm of Comedy Central's Stephen Colbert, a.k.a. the joke that's isn't a joke. The Colbert Report Get More: Colbert Report Full Episodes,Political Humor & Satire Blog,Video Archive I love the language in this spot. "If you believe corporations are people, due your duty and protect them." Even the …
Continue Reading about If You Love Corporations, Stop Mitt The Ripper →
President Obama wants "Made In America" to mean something again. And it's no wonder, when "Made In China" comes with as many human rights questions as it does. As you may have heard, over 300 employees at a Foxconn plant in Wuhan, China recently threatened to throw themselves off a building in a mass suicide. Foxconn manufactures consumer products for Apple, HP, Microsoft, Nintendo, Sony and several other …
Continue Reading about The Probelem With Conceived In California, But Made In China →
According to The New York Times, American Jews are upset with insulting messages conveyed in a new ad campaign from Israel's Ministry of Immigrant Absorption. The Ministry is headed by Sofa Landver, who belongs to the ultra-nationalist Yisrael Beiteinu party led by Israel’s foreign minister, Avigdor Lieberman. Intended to cajole Israelis living in the United States to come home, critics say the ads smack of …
Continue Reading about Good Jews Live In Israel, Says Israel →
According to Havas Media, the people you're trying to reach today don't like you and don't want to hear from you. In fact, the agency's new study (that took into account the views of 50,000 consumers across 14 international markets) found that most people would not care if 70% of brands ceased to exist. Hernan Sanchez Neira, CEO Havas Media Intelligence, says, “It’s clear from our analysis that we need to take a …
Continue Reading about When Brands Matter, People Care. Otherwise Not So Much. →
There is a grassroots movement against outdoor advertising. There is a documentary film about the grassroots movement against outdoor advertising. The argument here is about the use of public space for advertising. What are your thoughts on the matter? Are you okay with outdoor advertising clogging up the landscape and cityscape? I appreciate the passion that media activists bring to their causes, but …
I know I shouldn't laugh, but the following news from MediaPost is oddly amusing. The Center for Digital Democracy, Consumer Action, Consumer Watchdog, and The Praxis Project are complaining to the Federal Trade Commission that Doritos is harming teens by creating immersive game sites like Hotel626.com and Asylum626, without making clear the sites' purpose is to advertise chips. Both sites are clearly …
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