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People of Planet Earth Rise Up Against Monsanto, Putin Threatens War

People are pissed about the food supply being tweaked by multi-national corporations in pursuit of profits. How pissed? Two million activists from 436 cities in 52 countries participated in Saturday's March Against Monsanto. According to AP, Monsanto, which calls itself a "sustainable agriculture company," maintains that its seeds improve agriculture by helping farmers produce more from their land while …

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Wal-Mart In A Battle To Redefine Its Brand

Wal-Mart want to clear some things up. Hence, the launch of a new PR-driven site, TheRealWalmart.com and new TV spots that began airing on Saturday during the Kentucky Derby. According to The Wall Street Journal, the campaign is the company's first purely image-based ad push in several years. WSJ also reports that Wal-Mart's "energized differentiation," an advertising term for the direction a brand is …

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Made Good Money, Five Dollars A Day, Made Anymore And I’d Move Away

I am a fan of Maria Popova's. Chances are good you are too, as her site, Brain Pickings, gets more than one million visits a month. I like how Popova combs through offline materials to find things to feature online. It's such a simple, yet effective, strategy. I am also interested in her reasons for choosing not to run advertising on her site. She favors a tip jar instead. According to this profile piece …

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Social Media Marketing Is A Loss Leader For Brands, And A Waste of Resources For Everyone Else

B.J. Mendelson cares. He cares that high profile marketers are making shit up and that small businesses, independent artists and others are being hurt in the process. In his new book, Social Media Is Bullshit, the author makes his anti-case and he names names, pointing to Web luminaries like Seth Godin, Jeff Jarvis, Chris Brogan, Gary Vaynerchuk and others as peddlers of a bill of goods. The Internet …

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Facebook Fumbles and Yahoo! Recovers

Mark Zuckerberg knows how to strike a nerve. Which is odd, because striking a chord is how most men and women make a lot of money. Naturally, he stepped over the privacy line again. This time his prize purchase of 2012 -- Instagram for just shy of one billion dollars -- is at risk of being dropped by its users like a one-ton anchor. The new terms of service announced this week allows Instagram the right to …

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Transforming Cluttered Commercial Environments Into Open Breathable Spaces

Artist Stephen Glassman is tilting at windmills billboards. His vision for a living, breathing non-commercial space suspended above Los Angeles traffic is taking shape thanks to help from OOH Advertising company Summit Media. There's also a Kickstarter campaign which seeks to raise $100,000 to structurally retrofit the first prototype billboard, secure licenses, permits, and insurance, and pay for cranes …

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Project Runway Meets Mad Max

House music, elaborate costumes and the high desert. Someone's been to Burning Man. What was that? A new music video from Swedish House Mafia? Or a long-form ad from TBWA/Chiat/Day meant to sell Sweden's favorite vodka mixed with grapefruit juice? I have to say, I've never seen such an elaborate effort to promote the Greyhound, a drink I enjoy when miles from the nearest dive bar. Of course, the use of …

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Don’s Fall From Grace Is Also Troubling For Non-Fans of Mad Men

“The image of Don Draper tumbling through space has been used since the show began in 2007 to represent a man whose life is in turmoil. The image used in the campaign is intended to serve as a metaphor for what is happening in Don Draper’s fictional life and in no way references actual events.” That's the response from AMC, after several people saw a connection to 9/11 in Mad Men's season five out-of-home …

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