Nissan wants African-American consumers, ages 28 to 38, who live in Atlanta, Chicago, Dallas, Los Angeles, Miami, New York and Washington to drive its new Altima. So they hired True, an agency that specializes in attracting the attention of that audience. According to The New York Times, True's campaign to promote a push-button ignition system on the 2007 Nissan Altima sedan begins this week and continues through …
A Promo Dies At Boston Burying Ground
Dr. Pepper has been hiding coins in strange places, including 347-year-old Granary Burying Ground in Boston that houses the remains of many of the nation's most prominent forefathers. According to The Boston Globe: After discovering another unconventional marketing campaign gone awry, angry Boston officials locked the cemetery grounds yesterday, fearing that the landmark cemetery would be damaged by overeager …
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America’s Next Top Entrepreneur
Microsoft is launching a new product, Office Accounting 2007. As part of the launch party, the software company is conducting a competition for the best small business idea in the country. The winner of this contest (which ends Jan. 30, 2007) gets free retail space in New York City for one year, $100,000 of start-up funds and free software and tools to run the online aspect of the business. Strawberry Frog worked …
The King’s Candy
Ad Age examines a celebrity-backed promotion designed to provoke the over-60 crowd into visiting the candy aisle more often. Coinciding with the 30th Anniversary of Elvis's death next summer, Hershey will shimmy onto the shelf a limited-edition peanut-butter-and-banana-creme variety inspired by the rock 'n' roll legend. And the rollout will be accompanied by a significant promotional outlay. The push comes as part …
Spec Spots For Burrito Maker Viewed By Millions
Ad Age reports that Chipotle has picked its winners in the chain's college ad contest. The above entry from Dan Sheppard at University of Nebraska came in second. The video has been viewed 4,837,984 times (and counting) on YouTube. Try to imagine what kind of media buy would be needed to match these numbers. …
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Unsigned Bands, DIY Videos, Consumer Generated Media…This Promo Has It All
You Tube and Cingular are teaming up to provide a contest designed to bust our four "underground" bands. Not everyone is stoked about the development. One You Tube user, Cassherncritique, has this to say: What a crock? I love the tune, but what the fuck is so underground about this shit? Because they're using the word 'underground'? Because it's being uploaded on Youtube? lol... Underground my eye!! Don't make me …
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Swinging For The Green
USA TODAY reports on a unique promotion from Hilton Garden Inn, designed to increase customers length of stay. Taking a swing at attracting business travelers who can't stay away from their golf game, Hilton Garden Inn has partnered with 330 golf courses across the USA and Canada to offer free rounds. 13,000 Garden Inn guests used their vouchers in 2005, and the mid-price chain thinks it has a winner. Garden Inn …
Here’s A Magazine To Help You Navigate MySpace
Brands are eager to tie-in with MySpace today. It seems they got the memo on Gen Y. They may have filed the memo on sexual predators. At any rate, the New York Times reports on one print media brand that found a way to forge a union with Murdoch's online magnet. Nylon, which covers music and fashion, will release a free digital version of its June-July music issue with MySpace on Wednesday. The digital issue, which …
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