Promotions

When a brand like MasterCard, blessed with a legendary ad campaign wants to do a promotion, it better be good. By good, I mean something other than a trip to Disney World. Thankfully, MasterCard, with the help of McCann Erickson, has found a way to elevate the form with its new "Search" promotion. Sealed envelopes will be placed in April issues of Condé Nast books. Three of these envelopes will be grand prize …

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Roy Sutherland of Ogilvy suggests something one doesn't see every day: LET'S PUT SALES PROMOTION AT THE HEART OF THE AGENCY Sutherland points out that our focus on brand building has a wicked aftertaste and argues that brand building ideas are not the same as behavior changing ideas. And the job of an agency is now just to do the attitude stuff, love. Sutherland suggests that good sales promotion agencies "make …

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According to Rocky Mountain News, Centex Homes and the Denver Newspaper Agency have screwed up a promotion and caused a family that won a new home great sadness. The article does a poor job of explaining the details of how the promotion went wrong. Apparently finalists in the contest were given a key to the home and more than one key fit the door. The promotion's official rules stated that in the event of a …

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I've concepted and delivered consumer promotions for a number of years now. There are many different types of promotions to develop, not just sweepstakes. In fact, sweeps are the last refuge of a desperate creative team. Naturally, Starbucks knows this. Which is why the coffee giant's current in-store promotion simply gives customers a prize. Everyone loves to get something of value for free, and Starbucks is saying …

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According to Media Post, independent coffee shops around the U.S. will be offering free coffee from 2:00 to 4:00 pm tomorrow. The promotion is sponsored by MGM Studios in effort to get the word out about their new film, "Feast of Love," which premieres on Sept. 28. "Feast of Love," directed by Academy Award-winning Robert Benton, who directed "Kramer vs. Kramer," is an ode to life and love in all its facets and …

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Well, I guess my hometown baseball team didn't have much luck with the "90 days same-as-cash" ticket financing scheme. So now it's on to the next genius idea: Here are some of the mouth-watering details: Kick back and relax this summer in the Braves new All-You-Can-Eat Seats! Purchase a Basic Package and enjoy UNLIMITED ballpark fare including Hot Dogs, Nachos, peanuts, popcorn and Coca-Cola products...all for …

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Ryan Carson, the man behind the upcoming Future of Online Advertising conference in New York City is generously offering AdPulp readers a chance to attend the two-day conference for free. After considering the various options for presenting this kick ass perk, we've landed on this: please use our comments to explain in 100 words or less what "the Future of Online Advertising" looks like to you. We'll reward the best …

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