There's a bloatospheric storm brewing over Wal-Mart's "fake" blog, Wal-Marting Across America. John at Biz Hack calls it a "flog," otherwise known as a stealth PR blog. Bottom line, it lacks transparency—the very thing Wal-Mart's PR agency likes to trumpet. And it's not just Edelman on the line, here. Editor & Publisher reports on the real world repercussions now faced by one of the two floggers. A photographer for …
Ad Industry Turns To PR Firm For Image Help
From Ad Age: The American Association of Advertising Agencies has tapped GolinHarris, a global firm that represents corporate heavyweights such as McDonald's and SC Johnson, to stave off "negative headlines" and burnish the industry's reputation with reporters and other influencers. It's unclear exactly what tactics will be employed, but executives familiar with the situation said part of the outreach could target …
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Popeye Is Bummin’
According to the Washington Post: Federal health officials issued an advisory about bagged spinach yesterday, saying that a preliminary investigation had linked an outbreak of a particularly harmful strain of the bacteria Escherichia coli 0157:H7 to bagged fresh spinach. The bacteria can cause severe vomiting and diarrhea. Some people can also develop kidney failure. More than 50 cases of illnesses have been reported …
Wal-Mart Running For Office
According to the New York Times, Bentonville, Arkansas-based retail behemoth, Wal-Mart, is taking its "we're good for America" spin to the airwaves. Wal-Mart, under attack now from unions and prominent Democrats, yesterday introduced a marketing campaign that closely resembles the television advertisements used by political candidates. In a local experiment (spots are running in Omaha and Tucson) that is eventually …
Get Web 2.0 Right (So There’s No Web 3.0)
Steve Rubel, VP of a large PR firm, is moonlighting as a commitment counselor. Who knew? If I were the Web, I would be tired of all the dating games by now and would have moved on to someone else. It seems as though all global corporations want to do is flirt, date or maybe have a fling or two with the web and then move on. Many don't want to invest in it like it's a long term relationship. Corporate America's love …
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Wal-Mart War Room Needs Combatants
On the surface Wal-Mart is a place to buy cheap tube socks. But scratch that surface and the Bentonville, AR multi-national is a Goliath, with a steady stream of incoming rocks slung by a nation of Davids. One of those highly organized group of Davids is Wal-Mart Watch. The group recently got its hands on two Wal-Mart job listings for top-level PR positions, which they quickly provided to the New York Times. One job …
Blogging Your Way To The Boardroom
From PR Week: During the nascent days of blogging, when both emerging and large corporations were firing staffers for blogging-related offenses, the jury was out on whether blogging was a nefarious habit, to be hidden when applying for jobs, or a positive career move. The recent ascension of two high-profile bloggers - Steve Rubel, formerly of CooperKatz, and Jeremy Pepper, formerly of his own firm Pop PR, who were …
Rubel Untainted In Wal-Mart Blog Scandal
Wal-Mart has been working with right wing bloggers. It's a story. Some are up in arms over it. I don't know who exactly, but I trust they're out there and that they're fuming. Edelman, the PR firm that handles the Wal-Mart account is at the center of this debate. Especially so, due to the fact Edelman is a firm that's invested heavily in blogging and bloggers--most recently, blogger Steve Rubel, who created …
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