Get Web 2.0 Right (So There’s No Web 3.0)

Steve Rubel, VP of a large PR firm, is moonlighting as a commitment counselor. Who knew?

If I were the Web, I would be tired of all the dating games by now and would have moved on to someone else. It seems as though all global corporations want to do is flirt, date or maybe have a fling or two with the web and then move on. Many don’t want to invest in it like it’s a long term relationship. Corporate America’s love affair with the Web is hot and heavy for a while and then it dies. In other words, it’s cyclical and this has to stop.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.