Adpulp
Advertising News and Know-How
By David Burn
"I'll reform Wall Street and fix Washington," McCain says. That's bold talk. And it's a lie. Perhaps, the Arizona Senator never received the memo. For, Washington has been in Wall Street's pocket--and the pocket of anyone else with money to spend--for generations. Populist rhetoric isn't going to get the job done. The only person in Washington who cares enough to change the score is Ralph Nader, and the establishment …
Continue Reading about McCain Makes “Change” Out of Wall Street Fiasco →
I've written before about the sophisticated marketing techniques the Obama campaign has employed. Today, I got an email suggesting they're looking for more feedback. I got invited to take a survey that says in part, "your feedback will inform the planning and will help us adjust for the next phase." I haven't done the survey yet, but I will. Are they going to change their message in the next 50 days based on what …
Continue Reading about Does Barack Really Want My Opinion? →
Has anyone gotten a phone call from a political pollster this year? I'm just curious as to who gets called--and who answers the phone. …
By David Burn
I know we're looking at a bunch of political ads today, so I'll keep this brief. The New York Times calls the ad above "among the most pointed attacks to be put out by Mr. Obama." Huh? I thought Obama was a boxer. …
It's getting nasty out there. Back in 2004, I was living in Ohio--the tightest of all the states, Presidentially speaking. So there was an absolute barrage on all sides to get votes. It was non-stop. The Electoral College map hasn't changed much. So now, this ad is apparently going up in Ohio: You can find out more about the Defenders of Wildlife Action Fund here. You can also find out about Alaska's Wolf Control …
Writing on The Huffington Post, Sarah O'Leary makes the case that political advertising should be fact-checked: Political advertising is the most important and persuasive weapon in a presidential campaign's arsenal. Candidates, national committees and a variety of groups spend the vast majority of their war chest wealth, hundreds of millions of dollars, on TV, radio, Internet and print advertising. Allowing political …
Continue Reading about Toilet Paper Advertising Is More Honest Than Political Advertising →
By David Burn
Rob Walker points to this Hollywood Insider report about the use of Heart's song "Barracuda" by the McCain/Palin campaign. Heart's Nancy Wilson felt compelled to personally respond. "I think it's completely unfair to be so misrepresented," she said in a phone call to EW.com. "I feel completely f---ed over." She and sister Ann Wilson then e-mailed the following exclusive statement: Sarah Palin's views and values in NO …
Continue Reading about If the Real Thing Don’t Do the Trick, You Better Make Up Something Quick →
No, I won't give you the following 3 minutes and 44 seconds of your life back. You just have to watch this. "Women want to be her, men want to mate with her. it's as simple as that..." …
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