Does Barack Really Want My Opinion?

I’ve written before about the sophisticated marketing techniques the Obama campaign has employed.
Today, I got an email suggesting they’re looking for more feedback.
I got invited to take a survey that says in part, “your feedback will inform the planning and will help us adjust for the next phase.”
I haven’t done the survey yet, but I will. Are they going to change their message in the next 50 days based on what their supporters want? Seems to me they need to go after the folks who still need to make up their minds.
Either way, they do give the impression that they care what I think. More brands need to follow their lead.
UPDATE: Okay, so I took the survey. They’re just trying to get more information about me and fish for extra volunteers. I won’t be shaping message strategy anytime soon.



About Dan Goldgeier

Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. Dan is also a columnist for and the author of View From The Cheap Seats and Killer Executions and Scrubbed Decks.