From The New York Times: Trade organizations for the newspaper and magazine industries plan to introduce elaborate and expensive campaigns that tackle a daunting task, persuading marketers and agencies to think better of print as an ad medium. Both are suffering from sluggish growth as they face off against the Internet, e-mail marketing and other, newer rivals. The focal point of the magazine campaign will be ads …
In Rare Instances “Old School” Still Works
Jason Kottke points to this article on New Yorker editor, David Remnick. It's an interesting counterpoint to much of the discussion you will find here and on other media and marketing blogs, as Remnick is a traditional journalist with a conservative view of the business. "I don't lose sleep trying to figure what the reader wants. I don't do surveys. I don't check the mood of the consumers. I do what I want, what …
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J.D. Power Speaks. Will Ad Agencies Listen?
A new book by the kings of customer satisfaction surveys, JD Power & Associates, looks like an interesting read. Satisfaction: How Every Great Company Listens to the Voice of the Customer probably has some lessons the ad industry could use as we try to make our clients value our services more, and help our clients become better companies all-around. From the Amazon description: Satisfaction offers tactical advice …
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The Medium Is The Message
Financial Times: An Ohio company has embedded silicon chips in two of its employees - the first known case in which US workers have been “tagged” electronically as a way of identifying them. CityWatcher.com, a private video surveillance company, said it was testing the technology as a way of controlling access to a room where it holds security video footage for government agencies and the police. RFID chips – …
The Mass Market Multimedia Swimsuit Show
The New York Times reports that Sports Illustrated is taking its franchise--the always anticpated swimsuit issue--to the new media tree. In addition to the magazine, which appears on newsstands tomorrow, and on the Web site at sportsillustrated.com., fans will also be able to purchase any of eight specially produced videos from iTunes.com, Apple's online store, for $1.99 each, or download content to a cellphone or …
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Slice And Dice Technology Helps Keep Brands On Message
Visible World is "the leading provider of technology, tools and services that enable targeted customized television advertising." In other words, they're promising direct mail-style pinpointing for the world's favorite medium. According to Wired: Targeting cable TV ads to a particular neighborhood has always been tricky. In the past, if a local gas station wanted to advertise only to nearby households, the ad had to …
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Times Buys Its Condensed Version
Martin Nisenholtz, Senior Vice President of New York Times Digital speaking to Rafat Ali of Paid Content: "We also acquired BlogRunner last year, which is a news aggregator. We discovered it on the Web because the guy who was running it created the Annotated Times. The site took the blogosphere and organizes it by article content, so if the top story in NYTimes is about social security, then it would take all the …
Is Craig Building Community Or An Empire?
Tim Redmond of San Francisco Bay Guardian is not a big fan of Craig, nor his list. Craig Newmark, the stumbling, self-effacing creator of Craigslist, was the keynote speaker at last weekend's Association of Alternative Newsweeklies conference in San Francisco. It was an odd choice: Most trade associations don't invite someone who is costing members millions of dollars and who is often described as the number one …
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