“We also acquired BlogRunner last year, which is a news aggregator. We discovered it on the Web because the guy who was running it created the Annotated Times. The site took the blogosphere and organizes it by article content, so if the top story in NYTimes is about social security, then it would take all the conversation around that on the Web and organize that. It creates this nexus of content and community which we think is very powerful. We are taking that and we are adding that back into our website.”
At the bottom of the Annotated Times front page it says, “NOT affiliated with The New York Times.” Time for an update to the legal line.