Times Buys Its Condensed Version

Martin Nisenholtz, Senior Vice President of New York Times Digital speaking to Rafat Ali of Paid Content:

“We also acquired BlogRunner last year, which is a news aggregator. We discovered it on the Web because the guy who was running it created the Annotated Times. The site took the blogosphere and organizes it by article content, so if the top story in NYTimes is about social security, then it would take all the conversation around that on the Web and organize that. It creates this nexus of content and community which we think is very powerful. We are taking that and we are adding that back into our website.”

At the bottom of the Annotated Times front page it says, “NOT affiliated with The New York Times.” Time for an update to the legal line.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. In order to both celebrate and critique the industry, I started AdPulp in Chicago in 2004. In 2006, I launched and led an agency content department at BFG. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.