Twitter’s Real-Time Data Is Money

Twitter is finding its rhythm, a.k.a. business model. Teressa Iezzi reports that the Tweet factory just inked a multiyear agreement worth hundreds of millions of dollars with Publicis-owned media giant Starcom MediaVest Group. What does Starcom want with Twitter? Sweet data, baby! So my TV remote is broken- which pretty much cancels my evening plans […]

Boston Suspects Caught, Media Still Searching For Clues

Last week’s events in Boston were horrific, and while the criminals are now dead and caught, our nerves are frayed. People are upset and frightened. People want answers and justice. Naturally, the media — traditional and social — is at the center of this storm. When I did watch CNN last week, it was a […]

Marketers Are Brand Architects And Building Brands Takes More Than Math

Fact: When it comes to marketing spending, analog still outstrips digital by a factor of three to one. Jake Sorofman, an analyst with Gartner, supplied the cold hard fact above in a Harvard Business Review article. It’s the kind of fact that my friend Bob Hoffman likes, and likes to use to convince CMOs and […]

Like A Zen Master, Tom Asacker Explains The Business of Belief

When we change our actions, we also change our beliefs. And what we believe compels further action. It is a virtuous cycle, and understanding its elemental framework can help you to connect with and motivate people. “People are drawn across the bridge of belief by their anticipation of a better experience and a better life. […]

Content Overload Warning: Don’t Make Me Read This

Remember a few years ago when Guerilla was a big deal? Then Buzz and Word-of-Mouth were all the rage. Then Social Media. Now, it’s Content’s day in the sun. Problem is, the sun is a blistering force that withers all memes and movements alike. There’s enough content. Please stop. — Reeder (@thatreeder) April 9, 2013 […]

Glamour Makes Good Use of Google+ Hangouts

I don’t know how they did it, but Glamour magazine has gathered a massive audience on Google+. With 1.5 million readers on this platform, the door is now wide open to sponsored content opportunities. According to Mashable, the fashion title is using the Goggle+ Hangout feature in new ways: Glamour magazine is launching a month-long […]

Hold The Presses: The Gecko Has A Book To Share

Digital content is wonderful in many ways. It’s fast, data-rich and easy to store. But it is not tactile, and that hurts. It hurts because we are people, and we like to hold things. In fact, JWT studied our longing for content-rich physical objects and found that the more we embrace digital, the more we […]