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The Wall Street Journal reports on some new 3-D techniques being implemented by marketers and agencies: Papa John's International, the U.S. Postal Service and General Electric have begun to incorporate "augmented reality," or AR -- a technology that lets consumers interact with hologram-like images -- into their marketing. One well-known example of AR: the yellow first-down lines in TV broadcasts of football …
Continue Reading about Adding A New Dimension To Advertising →
You can claim, like Tony Granger did, that "advertising agencies are dead," but take it from me: Advertising agencies are like cockroaches. We'll survive. So will other forms of media and advertising, even the oldest of the old school: Direct Mail is not dead. Be they formulaic sales letters or cute mailers, they still show up in my mailbox every day. The internet was supposed to kill direct mail off. High postage …
Continue Reading about Nothing Is Dead, So Let’s Bury That Idea →
By David Burn
Stephanie Clifford of The New York Times takes a careful look at Wired, the magazine's present difficulties and its enigmatic leader, Chris "Long Tail" Anderson. In 2006, Mr. Anderson published "The Long Tail: Why the Future of Business Is Selling Less of More," arguing that the Internet allows for the sale of an array of niche products rather than relying on blockbusters. In "Free: The Future of a Radical Price," …
By David Burn
Edward Wasserman is Knight professor of journalism ethics at Washington and Lee University. Here's what he thinks about one of journalism's central dilemmas: I've long argued that news is best understood not as a consumer product, but as a professional service. People buy a paper or go to website not to consume a good, but to renew a relationship with an informant they trust. That's not to say readers don't want to …
By David Burn
Is there a formula for success in the content business? Some people think so and are out to prove their thinking works. According to The Wall Street Journal, Demand Media, run by former MySpace Chairman Richard Rosenblatt, has spent the past three years refining a set of algorithms that it uses as a guide for mass-producing content that it publishes on its many Web properties. The result is a network of 2,000 …
By David Burn
Senator John Kerry conducted a hearing today on the state of newspapers in this country. One of the men called to testify was David Simon, a former police beat reporter at the Baltimore Sun and creator of the award-winning HBO series The Wire. Democracy Now has the entire transcript (and video) of Simon's damning testimony. In a blistering tirade, he casts a plague on both new media's and old media's houses. The …
By David Burn
According to Financial Times, small businesses in the U.S. continue to spend on advertising, but media companies are missing the boat by not catering to this growing market segment. Spending on business to business media by companies employing more than 1,000 people will fall in total by 9.7 per cent this year, according to Outsell, the information industry research firm. Firms with fewer than 100 staff, by contrast, …
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By David Burn
News of another newspaper or magazine folding is so commonplace today, one barely takes notice of yet another title lying belly up. Yet, let's pause for a moment on this news... According to The New York Times, Portfolio, a business magazine that Condé Nast began publishing in April 2007 with much fanfare, will cease publication immediately. The decision was announced to the staff at 10 a.m. today by David Carey, …
Continue Reading about Free Idea for Si Newhouse: Sell the Domain for Seven Figures →
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