Nothing Is Dead, So Let’s Bury That Idea

You can claim, like Tony Granger did, that “advertising agencies are dead,” but take it from me: Advertising agencies are like cockroaches. We’ll survive. So will other forms of media and advertising, even the oldest of the old school:

Direct Mail is not dead.
Be they formulaic sales letters or cute mailers, they still show up in my mailbox every day. The internet was supposed to kill direct mail off. High postage prices were supposed to kill it off. Environmentalism and the desire to save paper was supposed to kill it off. No, direct mail is still around. And it still works to some degree. Just ask a DM expert about ROI and trust me, you’ll never get them to shut up about it.

It’s the subject of my new column on Talent Zoo.



About Dan Goldgeier

Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. Dan is also a columnist for and the author of View From The Cheap Seats and Killer Executions and Scrubbed Decks.