The lyrics herein are brilliant: Sung to Don McLean's "American Pie", this 19 stanza song was written and produced in just one day by "L. McDuff". …
Writing Is Work. And Only Saints Work For Free.
Ad Age's "Media Guy," Simon Dumenco caught up with New York Times media critic David Carr via Skype recently. Dumenco has known Carr since 2001 and he wants to help him move some paperback copies of his book, The Night of the Gun: A reporter investigates the darkest story of his life. His own. But the book is not the only item the two entertained. They also discussed the rapid decline of the newspaper business. …
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Looking For The Mouse
Clay Shirky on why interactive media is not a fad, but here to stay: I was having dinner with a group of friends about a month ago, and one of them was talking about sitting with his four-year-old daughter watching a DVD. And in the middle of the movie, apropos nothing, she jumps up off the couch and runs around behind the screen. That seems like a cute moment. Maybe she's going back there to see if Dora is really …
Word of the Day: Adroit
Toyota Prius and Dictionary.com are working together on an innovative contextual advertising program. According to The Wall Street Journal: With help from Saatchi & Saatchi, the car maker is working with Dictionary.com for ads targeted to the definitions of words such as "sustainability," "green" and "moonroof." Those keyword-based ads launched last week, but Prius also took over the online dictionary's home page …
Friendly Online Chatter At An All Time High
Where does the time go? Now, there's an answer to this rhetorical riddle. Brian Solis dug into a new report from Neilsen and concludes "this is indeed, the Social Economy." What's your conclusion? …
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Go Pro Or Go Home
"When the going gets weird, the weird turn pro." -Hunter S. Thompson Steve Rubel thinks Om Malik's on to something with his new paid subscriber service, Giga Om Pro. The unit will rely on all-star, free-agent analysts and cover clean tech, infrastructure, "the Connected Consumer" and mobile. A subscription includes ton of original weekly content as well as reports. When I asked Om Malik about his new venture last …
Internet Hotties To Sling Burgers
Brian Morrissey is reporting that iJustine and seven other internet famous video stars will be making videomercials for Carl's Jr.'s. The effort rolls out this week to help sell the Portobello Mushroom Six-Dollar Burger to young men. The YouTube stars were chosen not only for their creative flair, but for the networks of followers they can mobilize. Ezarik, for instance, not only has 94,000 subscribers to the …
Payola Makes Triumphant Return To The Ring
Want people to help your company from its troubles? Pay them! According to the Sacramento Bee, that's what McClatchy intends to do. The McClatchy Co., seeking to reverse a steep slump in advertising, today announced a five-point sales strategy that emphasizes the Internet and seeks to reconnect the company with former advertisers. In one of the boldest moves, McClatchy will begin paying sales commissions to ad …
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