Payola Makes Triumphant Return To The Ring

Want people to help your company from its troubles? Pay them!
According to the Sacramento Bee, that’s what McClatchy intends to do.

The McClatchy Co., seeking to reverse a steep slump in advertising, today announced a five-point sales strategy that emphasizes the Internet and seeks to reconnect the company with former advertisers.
In one of the boldest moves, McClatchy will begin paying sales commissions to ad agencies, a move that will “level the playing field” with broadcasters and others that have traditionally paid commissions to agencies, said McClatchy Chairman and Chief Executive Gary Pruitt. “We haven’t done that for years,” he said.

In other payola news, Robert Parker’s Wine Advocate has a bit of a brouhaha on its hands.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.