Everyday I make not difficult decisions about what to post here. For instance, Bob Garfield recently wrote a book. AdPulp took a pass. Jeff Goodby recently wrote a response to said Garfield book. AdPulp took a pass. Ana Andjelic recently wrote a response to Goodby's response (that was picked up by AdAge). AdPulp took a pass. Here's what we're not taking a pass on--the response to the response to the response from …
Advertising Hurt By 15.4% Reduction In Client Spending
[source: "Breaking Down The Advertising Apocalypse" from Silicon Alley Insider] …
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Brands With Sharp Spears Will Eat Tonight
Tom Rosenstiel, director of the Pew Research Center's Project for Excellence in Journalism, spoke at USC last week. According to Annenberg News, here's a bit of what he said: "The way we read a newspaper or watch a broadcast is dramatically different from the way we interface with information online," he said. "Online we are hunter-gatherers, not having a relationship with just one news organization. And while a …
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Listening Is Hard For Anyone, But Terribly Difficult For Big, Broadcast-Centric Brands
Two weeks ago Slate's Seth Stevenson favorably reviewed Bob Garfield's new book The Chaos Scenario. Garfield, a critic in the employ of Ad Age, believes today's media kings (the one's that are still standing) are about to fall. It all portends chaos for the television industry. But Garfield foresees equal tumult in store for the big-time ad agencies. He predicts the gradual demise of the classic, 30-second TV spot, …
Déjà Vu
The Wall Street Journal wisely turned to Terry Teachout, its drama critic, for an important lesson in media history. Americans of all ages embraced TV unhesitatingly. They felt no loyalty to network radio, the medium that had entertained and informed them for a quarter-century. When something came along that they deemed superior, they switched off their radios without a second thought. That's the biggest lesson …
Hyperlocal News Is In The News
Distinctions between mainstream media and citizen media have become so blurry that it's often hard to know where one stops and the other begins. Perhaps it's time to evolve the way we describe media. There's really just media--pro, semi-pro and amateur. But even those distinctions become blurred as cross-pollination occurs between the camps. For instance, Seattle-based Fisher Communications, which is mainly a …
Tell Us Our Money Is Well Spent, Or We’ll Find Someone Who Will
Numbers count. That's the message a consortium of media companies and marketers are sending to their old buddy, Nielsen Media Research. Phil Rosenthal of the Chicago Tribune says: ...the attempt to establish a new measurement of video audiences as they splinter off TV to the Internet and mobile devices could be announced as soon as next month. No one involved is talking on the record, but the Financial Times …
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Media Deathmatch Du Jour: Michael Wolff Vs. Mark Cuban
Rich guy, Mark Cuban, believes news sites ought to block aggregators from "pointing to" their content. The major news sites are keeping the aggregators that don't originate news content alive. From Drudge Report on down. You (Murdoch) are crazy to do so. Let the search engines send you traffic. Block the rest. Your revenue impact will be minimal. The competitive impact significant. Cuban specifically names Newser.com …
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