Emily Steel of The Wall Street Journal reports that Meredith, the Des Moines-based lifestyle publisher, has been busy eating Madison Avenue's lunch. According to the article Meredith Integrated Marketing has created custom publishing, email, social media and mobile campaigns for major marketers, including Kraft Foods, Chrysler and Wells Fargo. If you go to the company's Web site, it says they've worked with over 200 …
TV News In The Vice
Wieden+Kennedy/London lets one rip for The Observer: [via The Denver Egotist] In other news about news, The New York Times reports that ABC News is reducing its staff by 300-400 people. The organization currently employs 1400. In a memorandum to staffers, the ABC News president David Westin said the "transformation" would result in a leaner, smaller news division. "The time has come to re-think how we do what we are …
A Two Minute Education In The Upsides Of Online Video
Beet.tv's interview with Amanda Richman, managing director of digital at MediaVest, the giant media buying company, is a rapid fire (while smiling) assault on any who might doubt where the action is. …
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Video’s A Performer
Tod Sacerdoti, CEO & Founder of BrightRoll, the world's largest video advertising network, is offering his company's POV on the video advertising category, one of the few growth areas in the advertising business today. POV: Point of VideoView more presentations from Tod Sacerdoti. According to Wikipedia, BrightRoll offers an array of video advertising unit types, including pre-roll, mid-roll, click-to-play, video …
Marshall Kirkpatrick’s Cyborg Aerobics
PORTLAND--Around the corner from Wieden + Kennedy, through an unmarked door on NW Davis St., geeks gather daily to pursue their projects as part of Portland Incubator Experiment (PIE). Last night the gathering included about 40 guests intent on hearing from Marshall Kirkpatrick of Read Write Web, one of the leading tech journalists in the nation, and easily the top blogger in Portland. His talk, "Gather Signal from …
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Pay Walls Aren’t Walls At All, They’re The Press Room’s Foundation
The more pay walls that go up the more normal the structures will become and the more tolerant media consumers will become. But that doesn't mean pay walls are the answer, just that they will become one of many answers for more and more publishers. According to Editor & Publisher, McClatchy CEO Gary Pruitt is preparing to put one in place. Pruitt said that McClatchy is "not ideological" about pay models and is …
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Quality Is Worth Paying For, Now As Before
Yale educated lawyer, journalist and media baron, Steven Brill, is working to bring paid content to the newspaper, magazine and online news business. His new company, Journalism Online, offers "an innovative system for newspaper, magazine and other online publishers to realize revenue from the digital distribution of the original journalism they produce." In a Newsweek interview about the news that The New York …
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The News Business Is Not The Newspaper Business
Care of NOW on PBS, professor Bob McChesney and journalist John Nichols--co-founders of FreePress.net and authors of the new book The Death and Life of American Journalism--discuss the perils of a shrinking news media landscape, and their bold proposal to save journalism with government subsidies. There's a ton of rich material and finely-honed arguments in the program above. Speaking about advertising's support for …
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