Adpulp
Advertising News and Know-How
By David Burn
I can't keep track of the number of instances here where I've written these words: brands--and pretty much everyone else with a digital presence--are in the media business today. So, it's heartening to see what other people have to add on the topic. People like Brian Solis, author of Engage and principal of Future Works, a social media agency working in Silicon Valley and San Francisco. In his most recent blog post, …
Continue Reading about EC=MC (Every Company Is A Media Company) →
By David Burn
Thanks to a stolen next-gen iPhone and one "reporter's" willingness to buy it, there's a lot of interest today about who is a journalist and who is not. The Gizmodo/Apple story led me to think again about a topic Steffan Postaer recently took up an on his personal blog, Gods of Advertising. In order to build a credible blog, I cannot shill for my agency, much less my own work. I have done it and paid a price. Readers …
By David Burn
According to Los Angeles Times reporters Dawn C. Chmielewski and Meg James, Hulu, the popular online site for watching television shows, is preparing to execute the toughest maneuver in digital media: moving from free to pay. The site has found itself caught between two worlds. While Hulu wants to be true to the culture of the Internet by providing shows for free, it also is beholden to its entertainment industry …
By David Burn
Brightroll, the largest video advertising network, has released findings from its second annual survey of U.S. media buyers and agency executives. Here are a some of the key findings (which may be biased): 56% of respondents stated that they view online video advertising as either "more effective" or "much more effective" than other forms of advertising. Targeting was identified as online video's most valuable asset …
Continue Reading about Clients Like Video, Video Looks Like TV →
By David Burn
According to Ad Age, the recession isn't killing media, the internet is. That's the trade mag's takeaway from a new Booz & Company survey that found 57% of media execs believe that "deep-seated industry shifts," aka the internet, are more likely the reason for the current economic "malaise" than the recession. This led me to poke around the Booz & Co. site, where I found the following paragraph in a text-heavy PDF on …
By David Burn
Graydon Carter, editor of Vanity Fair, loves magazines and he has little concern for their future. Writing in MediaWeek, he says: The reading business is not the same as the search-and-find business, and if you're in the print version of the latter, on either a daily or a weekly basis, you have reason to be anxious... The fact is that people still want great, well-told tales. We see it on vanityfair.com, where our …
I've got the TV on as I type this, the Twitter stream on another screen, and a couple of magazines at my feet. Advertising is supposed to compete with all this? The ADD is everywhere. I've had dinner with 6 friends where we all kept looking at our phones constantly during the meal. It's becoming normal, but it's not natural. As human beings, we're simply not physiologically wired for a constant stream of information …
Continue Reading about Your Attention, Please – If You Can Spare Any →
By David Burn
Google makes running your company's ads, or your clients' ads, on national TV look easy. So easy, in fact, that it raised the suspicions of Slate's ad critic, Seth Stevenson. Stevenson wanted to take Google TV ads for a spin. So, Slate created a bizarre TV ad that advertises nothing in particular, and directs viewers to Vcantellyouwhy.com (in order to track visitors and get a sense for ROI). Stevenson set a budget …
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