Genie, For Our Third Wish, We’d Like You To Return To Very Comfortable Bottle

According to Los Angeles Times reporters Dawn C. Chmielewski and Meg James, Hulu, the popular online site for watching television shows, is preparing to execute the toughest maneuver in digital media: moving from free to pay.

The site has found itself caught between two worlds. While Hulu wants to be true to the culture of the Internet by providing shows for free, it also is beholden to its entertainment industry owners, News Corp., NBC Universal and Walt Disney Co., which are determined to preserve the cable and satellite fees that pay for the high cost of TV production.

When I Tweeted the news yesterday, it was it drew an instant reaction. Witness:



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.