Alexis Madrigal of The Atlantic took a look at this graph from MorganStanley analyst Mary Meeker and paused to consider what it means. For people working in digital advertising, it means there's a long ways to go before media consumption and online ad spending meet in a happy place. Of course, Madrigal doesn't work in digital advertising, he's an editor at a well established media property. Here's what he …
It’s Advertorial, BFD
American Society of Magazine Editors doesn't like Forbes' new sponsored blogs. Not that that's a problem for anyone outside that esteemed organization. "Advertiser-supplied content, whether in print or online, should not look like editorial content," said society CEO Sid Holt. "This is a bedrock principle, clearly stated in the ASME Guidelines for Editors and Publishers. If the SAP page is a paid ad," he added, "it …
Advertising To “Ideas People” Just Became A Bit Simpler To Do
Mediaweek reports that there's a new ad network in town, one that ties together highbrow audiences who read The Economist, Christian Science Monitor, Mother Jones, The New Republic, Talking Points Memo, Daily Kos, The Chronicle of Higher Education and other like-minded periodicals. The Ideas People Channel is the umbrella name for the network. Executives said the channel would launch with 11 million monthly unique …
Continue Reading about Advertising To “Ideas People” Just Became A Bit Simpler To Do →
Hey Shorty!
The number of 15-second television commercials has jumped more than 70 percent in five years to nearly 5.5 million last year, according to Nielsen. They made up 34 percent of all national ads on the air last year, up from 29 percent in 2005. "It becomes a very seductive thing to get your message out there at half the cost," says Mike Sheldon, CEO of advertising agency Deutsch LA, a unit of Interpublic Group. Plus, …
Pertinent Info At Premium Prices
Early next year Politico will begin a subscription news service focused on health care, energy and technology. The idea behind the service is to provide coverage at the microlevel of what Congress, federal agencies and trade associations are doing. Plans call for Politico Pro eventually to cover the military industry, financial services and transportation. Subscriptions for Congressional offices will start at …
You Can Work Around The Rules, But You Still Have To Sell Sponsors On The Idea
Last night I made a post about how scale is all in the online publishing business. This morning there's another, polar opposite point of view to consider thanks to David Carr at The New York Times. If you were going to assemble a business plan for a Web site, you would look closely at everything The Awl did and then head in precisely the opposite direction. Carr points to the funny name, the site's topical drift …
Digital Is Great For Targeting A Niche, But That Niche Needs To Be Sufficiently Large And You Have To “Own It” To Make Money
Poynter Online is running an interesting interview with Rafat Ali, who built and eventually sold paidContent to Guardian Media Group in 2008. Ali says he's bullish on the news business because of the obvious need for scale, and the fact that only a couple of star properties ever achieve the kind of scale necessary to fund a successful media enterprise. For any vertical, B2B or consumer, we have learned [that] for …
Magazines Are Busy Remaking Themselves, So Too Is Their Official Champion
The trade association known as Magazine Publishers of America is no more. The group is now called MPA - The Association of Magazine Media, in effort to better convey that magazine content engages consumers across multiple platforms, including websites, tablets, smartphones, books, live events and more. MPA, has a new name (if you can call an acronym a name), a new logo and lots of freshly baked YouTube videos to …
Continue Reading about Magazines Are Busy Remaking Themselves, So Too Is Their Official Champion →
