Magazines Are Busy Remaking Themselves, So Too Is Their Official Champion

The trade association known as Magazine Publishers of America is no more. The group is now called MPA – The Association of Magazine Media, in effort to better convey that magazine content engages consumers across multiple platforms, including websites, tablets, smartphones, books, live events and more.
MPA, has a new name (if you can call an acronym a name), a new logo and lots of freshly baked YouTube videos to help kick off this new direction.

Nina Link, MPA President and CEO said, “The future of magazine reading is undergoing a transformation; audiences and advertisers now interact with magazine brands on so many different levels and platforms. MPA’s identity simply had to reflect this fact.”
Stuart Elliott of The New York Times reminds that MPA is not alone in this move toward abbreviation–the American Association of Advertising Agencies is now the Four A’s, and the Television Bureau of Advertising is now TVB.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.