Pertinent Info At Premium Prices

Early next year Politico will begin a subscription news service focused on health care, energy and technology.
The idea behind the service is to provide coverage at the microlevel of what Congress, federal agencies and trade associations are doing.
Plans call for Politico Pro eventually to cover the military industry, financial services and transportation.
Subscriptions for Congressional offices will start at $1,495. For others, like lobbyists and government contractors, the price will start at $2,000. The main Web site,, will remain free.
[via The New York Times]



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.