The editorial staff of Inc. Magazine didn't show up at their Manhattan office for one month, but still managed to produce an issue. No they were not protesting working conditions--they were experimenting with virtual work dynamics. Here's what Inc. learned: Crunch the Numbers; Get the Tech; Settle In; Master Your Emoticons (And Everything Else About Communicating Online); Explain Yourself; Consider Your Culture. …
More Blathering About The Beauty Of Free
James L. McQuivey, Ph.D. is a Vice President and Principal Analyst at Forrester Research. His recent op-ed on Mashable about the end of scarcity is interesting, if somewhat unintelligible. What happens if the economics of scarcity are exchanged for the economics of plenty? For those industries that provide information or experience as a primary good, scarcity is rapidly evaporating. The media business is …
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For Print Media, The Bottom Is Falling Out And There’s Very Little High Ground
I hesitate to post an article about the suffering newspaper business, because it is a story we already know. Yet, given that our own fates are tied to their demise, let's look at some numbers... According to Media Daily News, The New York Times Company's operating profit fell from $52.7 million in the first quarter of 2010 to $31.1 million in the first quarter of 2011 -- a 41% drop. Focusing on specific …
Nobody’s Winning At This Kind Of Game, We’ve Got To Do Better, It’s Time To Begin
Simon Dumenco, the "Media Guy" at Ad Age, does a nice job defending The New York Times' move to charge for access to the articles on its web site. The Times' "paywall" goes up today. Dumenco's position is in direct opposition to Cory Doctorow's. The BoingBoing blogger and sci-fi author predicts, "This won't work." In his pay-wall-bashing piece, Doctorow inevitably repeats the hoary line "news is a …
Count Clicks All You Want, But Don’t Stop There
Media Life Magazine asked several media execs to answer this question: How do you talk sense to a client who insists on measuring the results of an online campaign based on what sort of click-throughs the creative is getting? Kerry Guard, senior connection planner at Wong, Doody, Crandall, Wiener in Seattle says, "the key is to first agree on goals for the campaign. Not many clients simply want eyeballs on a web …
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Do Facebook “Likes” Drive Ratings? They Do In Salt Lake City
According to Lost Remote, most local TV stations average around 15,000 to 30,000 Facebook fans, but a station in the nation’s 32nd largest media market has more Facebook fans than some network TV shows. “We have a strategy and it’s working,” KUTV news director Jennifer Dahl says. “Anchors, reporters, producers, assignment desk editors and news managers all take an active role in posting not only to their own …
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Lincoln’s Generosity Helps Me Like The Brand
Ford Motor Company's Lincoln brand kindly stepped forward to pay for my first year of unlimited access to the New York Times today. According to The Wall Street Journal, Connie Fontaine, U.S. marketing communications manager for Lincoln, said the company views the promotion as a unique opportunity to appeal to "thought leaders" in a younger-age bracket. I don't know that I fit the description, but I do know what …
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Tech Journalists Weigh In At SouthBy
Are you fatigued buy all the SouthBy coverage on this site and others? I ask because there's more than one week's worth of content nuggets to unearth. For instance, Pelpina Trip of WebBeat.TV spoke to Richard MacManus, founder of ReadWriteWeb about his team's use of Beluga's group messaging service, and about Marshall Kirkpatrick's breaking story regarding the eminent, but still unannounced, launch of Google …
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