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David Carr, who writes "The Media Equation" in The New York Times, reminds us how wildly influential Matt Drudge and his website are. "With no video, no search optimization, no slide shows, and a design that is right out of mid-’90s manual on HTML, The Drudge Report provides 7 percent of the inbound referrals to the top news sites in the country," reports Carr. By contrast, Facebook with its 600 million plus …
Continue Reading about Facebook (And Everyone Else) Takes A Drudging →
Brian Stelter of The New York Times looked at a new report from the Graduate School of Journalism at Columbia University. The intent of the report is to help newspapers, magazines and television stations better compete in the online marketplace. The report’s authors diagnose problems for digital media. Perhaps chief among them is that advertising on the Web tends to have less value for the consumer than …
Continue Reading about Ads That Provide Value To Readers, Provide Value To Publishers →
According to the 2011 Web Influencers Survey by D S Simon, the shift from textual or static communications to video communications by media websites is well underway. In addition to paid advertising, publishers are looking toward brand integration opportunities to raise additional revenues. The study also found that nearly half (47 percent) of media websites now offer a mix of advertorial, product placement …
Continue Reading about It’s A Video World, And I Am A Video Girl →
The editorial staff of Inc. Magazine didn't show up at their Manhattan office for one month, but still managed to produce an issue. No they were not protesting working conditions--they were experimenting with virtual work dynamics. Here's what Inc. learned: Crunch the Numbers; Get the Tech; Settle In; Master Your Emoticons (And Everything Else About Communicating Online); Explain Yourself; Consider Your Culture. …
James L. McQuivey, Ph.D. is a Vice President and Principal Analyst at Forrester Research. His recent op-ed on Mashable about the end of scarcity is interesting, if somewhat unintelligible. What happens if the economics of scarcity are exchanged for the economics of plenty? For those industries that provide information or experience as a primary good, scarcity is rapidly evaporating. The media business is …
Continue Reading about More Blathering About The Beauty Of Free →
I hesitate to post an article about the suffering newspaper business, because it is a story we already know. Yet, given that our own fates are tied to their demise, let's look at some numbers... According to Media Daily News, The New York Times Company's operating profit fell from $52.7 million in the first quarter of 2010 to $31.1 million in the first quarter of 2011 -- a 41% drop. Focusing on specific …
Simon Dumenco, the "Media Guy" at Ad Age, does a nice job defending The New York Times' move to charge for access to the articles on its web site. The Times' "paywall" goes up today. Dumenco's position is in direct opposition to Cory Doctorow's. The BoingBoing blogger and sci-fi author predicts, "This won't work." In his pay-wall-bashing piece, Doctorow inevitably repeats the hoary line "news is a …
Media Life Magazine asked several media execs to answer this question: How do you talk sense to a client who insists on measuring the results of an online campaign based on what sort of click-throughs the creative is getting? Kerry Guard, senior connection planner at Wong, Doody, Crandall, Wiener in Seattle says, "the key is to first agree on goals for the campaign. Not many clients simply want eyeballs on a web …
Continue Reading about Count Clicks All You Want, But Don’t Stop There →
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