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Advertising News and Know-How
Three months after ABC canceled the soap operas “All My Children” and “One Life to Live,” the network said Thursday that the shows would be given a second life online by Prospect Park, a two-year-old media and production company. Prospect Park will produce the two shows and distribute them “via online formats and additional emerging platforms including Internet-enabled television sets, according to The New …
Continue Reading about Daytime Dramas Get Time And Space Shifted To The Web →
Wong, Doody, Crandall, Wiener's latest "Digital Minute" email newsletter looks at the issue of new media immediacy. For consumers, the trend towards immediacy provides instant gratification and lets users generate content, but for marketers and other organizations, the trend poses a tricky conundrum. The faster information is released, the less time there is to filter it and produce insightful content. And, given …
Continue Reading about Are We Fast On Our Way To Irrelevancy, Or Enhanced Relevancy? →
McGarry Bowen and production company, The Wilderness, teamed up on this new anthem commercial for The Wall Street Journal. Highlighting the papers new direction of color images and expanded editorial focus, the team came up with a visual language meant to strike a chord with lovers of newspapers. I like the spot because I don't think about Rupe when I see it. I think about how much I like newspapers, …
Continue Reading about Sometimes A Slideshow Is Just What’s Needed →
According to Los Angeles Times there's a sense of urgency surrounding the annual National Cable & Telecommunications Assn. convention in Chicago this week, as big media firms grapple with a host of business challenges that threaten their livelihood. "There clearly is a growing underclass of people who can't afford the services they want. It would behoove all of us to work together to meet the needs of that …
Bloomberg BusinessWeek is running a detailed profile on Dietrich Mateschitz, the 67 year-old Austrian marketing titan behind Red Bull. Concerning the recent U.S. launch Red Bull's international lifestyle magazine, The Red Bulletin, the real journalists in the room want to know, "what's the visionary behind a $5 billion-a-year soft-drink empire doing in the media business? On May 15, subscribers to the Los …
Continue Reading about Red Bull Founder Sees His Content Strategy As “A Line Extension” →
David Carr, who writes "The Media Equation" in The New York Times, reminds us how wildly influential Matt Drudge and his website are. "With no video, no search optimization, no slide shows, and a design that is right out of mid-’90s manual on HTML, The Drudge Report provides 7 percent of the inbound referrals to the top news sites in the country," reports Carr. By contrast, Facebook with its 600 million plus …
Continue Reading about Facebook (And Everyone Else) Takes A Drudging →
Brian Stelter of The New York Times looked at a new report from the Graduate School of Journalism at Columbia University. The intent of the report is to help newspapers, magazines and television stations better compete in the online marketplace. The report’s authors diagnose problems for digital media. Perhaps chief among them is that advertising on the Web tends to have less value for the consumer than …
Continue Reading about Ads That Provide Value To Readers, Provide Value To Publishers →
According to the 2011 Web Influencers Survey by D S Simon, the shift from textual or static communications to video communications by media websites is well underway. In addition to paid advertising, publishers are looking toward brand integration opportunities to raise additional revenues. The study also found that nearly half (47 percent) of media websites now offer a mix of advertorial, product placement …
Continue Reading about It’s A Video World, And I Am A Video Girl →
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