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Advertising News and Know-How
All's fair in love and aggregation. Uh, not exactly. Recently, Ad Age writer Simon Dumenco cried foul when he was over-aggregated by a HuffPo "writer," who has since been dismissed. Reflecting on the scene, Lewis DVorkin, Chief Product Officer of Forbes Media, offers a good explanation for value-added aggregation. ...the trick to rewarding aggregation for the consumer (and that’s what really matters …
Continue Reading about Borrowing, By Definition, Means Giving Back →
Rupert Murdoch is having a tough summer. First MySpace sells for a fraction of what he paid, now News of the World, a newspaper he bought in 1969, is no more. And the news keeps getting worse for News Corp. The phone-hacking scandal that has engulfed the company has now spread to The Sunday Times, the British broadsheet that has long been one of Rupert Murdoch's “quality” newspapers. News Corp.'s daily …
Continue Reading about In The Age of Transparency, A Company’s Sins Don’t Stay Hidden For Long →
Lewis DVorkin of Forbes is excited about Storify, a new service that makes it easy for journalists and others to search, grab and assemble content snippets from the Cloud. [View the story "Social Startups Take It To The Bank In Series Of High Priced IPOs" on Storify] Storify's co-founder, Xavier Damman, says, “Smartphones and social networks are turning everyone into a reporter. But we are not all journalists. …
Three months after ABC canceled the soap operas “All My Children” and “One Life to Live,” the network said Thursday that the shows would be given a second life online by Prospect Park, a two-year-old media and production company. Prospect Park will produce the two shows and distribute them “via online formats and additional emerging platforms including Internet-enabled television sets, according to The New …
Continue Reading about Daytime Dramas Get Time And Space Shifted To The Web →
Wong, Doody, Crandall, Wiener's latest "Digital Minute" email newsletter looks at the issue of new media immediacy. For consumers, the trend towards immediacy provides instant gratification and lets users generate content, but for marketers and other organizations, the trend poses a tricky conundrum. The faster information is released, the less time there is to filter it and produce insightful content. And, given …
Continue Reading about Are We Fast On Our Way To Irrelevancy, Or Enhanced Relevancy? →
McGarry Bowen and production company, The Wilderness, teamed up on this new anthem commercial for The Wall Street Journal. Highlighting the papers new direction of color images and expanded editorial focus, the team came up with a visual language meant to strike a chord with lovers of newspapers. I like the spot because I don't think about Rupe when I see it. I think about how much I like newspapers, …
Continue Reading about Sometimes A Slideshow Is Just What’s Needed →
According to Los Angeles Times there's a sense of urgency surrounding the annual National Cable & Telecommunications Assn. convention in Chicago this week, as big media firms grapple with a host of business challenges that threaten their livelihood. "There clearly is a growing underclass of people who can't afford the services they want. It would behoove all of us to work together to meet the needs of that …
Bloomberg BusinessWeek is running a detailed profile on Dietrich Mateschitz, the 67 year-old Austrian marketing titan behind Red Bull. Concerning the recent U.S. launch Red Bull's international lifestyle magazine, The Red Bulletin, the real journalists in the room want to know, "what's the visionary behind a $5 billion-a-year soft-drink empire doing in the media business? On May 15, subscribers to the Los …
Continue Reading about Red Bull Founder Sees His Content Strategy As “A Line Extension” →
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