The Story With Storify

Lewis DVorkin of Forbes is excited about Storify, a new service that makes it easy for journalists and others to search, grab and assemble content snippets from the Cloud.

Storify’s co-founder, Xavier Damman, says, “Smartphones and social networks are turning everyone into a reporter. But we are not all journalists. A journalist is an information engineer. Someone who gathers as many sources as possible and extracts the signal out of the noise to produce a story. It’s about moving information from the people who have it to the people who need it.”

I signed up for Storify today and tested it out. It reminds me of Tumblr, in that you can seamlessly “borrow” from other sources, but with Storify one pulls from multiple sources, instead of just one. Which is why it appeals to journalists and bloggers. But does the company have a bigger market to serve?

Marshall Kirkpatrick of ReadWriteWeb thinks so. “Social media curation has grown up and is becoming a first class citizen of the open Web, just like blogging.”



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.