First Vaynerchuk, now Romensko. Poynter Institute's human news aggregator, Jim Romenesko, has announced his semi-retirement from the grind of daily content production. "For media beat reporters, it's tough to imagine Romenesko not curating the day's media news," says Huffington Post writer, Michael Calderone. "I went back and forth to renewing (my contract), not renewing," the 57-year-old journalist told …
The Best Performing Banner In A Poorly Performing Class
Todd Wasserman of Mashable reports that banner ads may be experiencing big growth this year, they’re not getting any more effective. Only one person in 1,000 actually clicks on banner ads, despite attempts to make them more inviting. However, the Google report, which comes out this week, found that the format of a display ad can make a difference. A 250×250 pixel ad using Flash got the highest CTR of any …
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What Difference Does The Screen Make? None, The Difference Is Whether Or Not You’re A Paid Subscriber
At any given time of day, about 11.5 million people between 18 and 34 years old watched TV on traditional sets between last September and the end of last month, down 2% from a year earlier and 3.4% from two seasons ago. Are young people coming to their senses or are they fooling with their connected devices? According to The Wall Street Journal, it's the latter. The number of households that pay for TV …
Eyeballs Aplenty, But Where’s the Revenue?
What's up with Yahoo? The media company has mad uniques--178 million in June, according to comScore--and the Web's pole position in news, sports, finance, entertainment news, real estate and comparison shopping sites, yet Yahoo's market capitalization is little changed from 2003. Randall Stross, professor of business at San Jose State University, writing in The New York Times says: What a mismatch: Where …
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We The People Do Not Well Know Our History, But Rachel Maddow Does
Rachel Maddow is the American history teacher that so many Americans never had. Which is too bad, because broad knowledge of American history is absolutely critical to the nation's future. At any rate, Maddow carries the torch for MSNBC in these national infrastructure ads, which are almost a form of public service advertising. On last night's program, Maddow outlined how the current fear of public …
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Spotlight On NW Creative: Digimarc Partners With The Oregonian
Do you use your mobile phone to uncover hidden or extra content? That's what QR codes are all about but QR codes have yet to catch on in a big way. Regardless, The Oregonian is betting that Digimarc Corporation's digital watermark technology will enhance their printed paper by offering smart phone users special content they they can unlock and experience. The Oregonian launched the new feature on Sunday, …
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Information Is Overly Abundant; Hence, The Value Of Curation
Scoop.it is a new curation platform that I signed up for this morning. Now I just need to pick a specific topic or two and start curating in yet another venue, but one that will integrate with my blogs and social channels. Martin Bryant of TheNextWeb says: Curation is a busy area right now. Startups like Curated.by, Storify and Pearltrees all offer their own takes on the idea of sharing personalised …
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An Online Tribe Willing To Subscribe
Are you paying to read a digital version of The New York Times? According to The Wall Street Journal, the Times new pay wall is no hurdle for over a quarter million readers. On Thursday, Times Co. said it had about 224,000 paid subscribers to its recently launched digital products as of the end of the second quarter, plus another 57,000 subscribers for its replica editions on e-readers like the Kindle. …
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