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Advertising News and Know-How
What's up with Yahoo? The media company has mad uniques--178 million in June, according to comScore--and the Web's pole position in news, sports, finance, entertainment news, real estate and comparison shopping sites, yet Yahoo's market capitalization is little changed from 2003. Randall Stross, professor of business at San Jose State University, writing in The New York Times says: What a mismatch: Where …
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Rachel Maddow is the American history teacher that so many Americans never had. Which is too bad, because broad knowledge of American history is absolutely critical to the nation's future. At any rate, Maddow carries the torch for MSNBC in these national infrastructure ads, which are almost a form of public service advertising. On last night's program, Maddow outlined how the current fear of public …
Continue Reading about We The People Do Not Well Know Our History, But Rachel Maddow Does →
Do you use your mobile phone to uncover hidden or extra content? That's what QR codes are all about but QR codes have yet to catch on in a big way. Regardless, The Oregonian is betting that Digimarc Corporation's digital watermark technology will enhance their printed paper by offering smart phone users special content they they can unlock and experience. The Oregonian launched the new feature on Sunday, …
Continue Reading about Spotlight On NW Creative: Digimarc Partners With The Oregonian →
Scoop.it is a new curation platform that I signed up for this morning. Now I just need to pick a specific topic or two and start curating in yet another venue, but one that will integrate with my blogs and social channels. Martin Bryant of TheNextWeb says: Curation is a busy area right now. Startups like Curated.by, Storify and Pearltrees all offer their own takes on the idea of sharing personalised …
Continue Reading about Information Is Overly Abundant; Hence, The Value Of Curation →
Are you paying to read a digital version of The New York Times? According to The Wall Street Journal, the Times new pay wall is no hurdle for over a quarter million readers. On Thursday, Times Co. said it had about 224,000 paid subscribers to its recently launched digital products as of the end of the second quarter, plus another 57,000 subscribers for its replica editions on e-readers like the Kindle. …
Continue Reading about An Online Tribe Willing To Subscribe →
All's fair in love and aggregation. Uh, not exactly. Recently, Ad Age writer Simon Dumenco cried foul when he was over-aggregated by a HuffPo "writer," who has since been dismissed. Reflecting on the scene, Lewis DVorkin, Chief Product Officer of Forbes Media, offers a good explanation for value-added aggregation. ...the trick to rewarding aggregation for the consumer (and that’s what really matters …
Continue Reading about Borrowing, By Definition, Means Giving Back →
Rupert Murdoch is having a tough summer. First MySpace sells for a fraction of what he paid, now News of the World, a newspaper he bought in 1969, is no more. And the news keeps getting worse for News Corp. The phone-hacking scandal that has engulfed the company has now spread to The Sunday Times, the British broadsheet that has long been one of Rupert Murdoch's “quality” newspapers. News Corp.'s daily …
Continue Reading about In The Age of Transparency, A Company’s Sins Don’t Stay Hidden For Long →
Lewis DVorkin of Forbes is excited about Storify, a new service that makes it easy for journalists and others to search, grab and assemble content snippets from the Cloud. [View the story "Social Startups Take It To The Bank In Series Of High Priced IPOs" on Storify] Storify's co-founder, Xavier Damman, says, “Smartphones and social networks are turning everyone into a reporter. But we are not all journalists. …
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