Adpulp
Advertising News and Know-How
A movement is afoot. Micro media publishers around the globe are starting to use inklpay, a new micropayments service (based in Sydney), to request financial support from readers. The beauty of inkl's solution is one subscription provides access to a multiplicity of mainstream news sites (the core of inkl's offering) and access to a growing list of micro media sites like AdPulp. If you've joined inkl …
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Too many award shows are back-slapping affairs where hungover creative directors drop a bean in a cup when they see a campaign they like. There's a much higher standard for the industry's output—the intended audience for the work. Did they bite or did they ignore? That's the ultimate test of any ad campaign. Having said that, there are a handful of award shows that are either so prestigious (Cannes, One Show, …
Continue Reading about Epica Is An Award Show With A Marked Point of Difference →
Unlike larger and more mainstream online publications, AdPulp has the ability to reject online advertising in its current state. Like thousands of other independent publishers across the globe, we pay no rent for an office, no salaries, and no dividends. Having said that, removing advertising from this website is much more than a financial move. This is a site made by and for advertising professionals. Therefore, we …
Continue Reading about InklPay’s WordPress PlugIn Opens The Door To A New Day →
Photojournalism is a beautiful documentary art and a much-needed pursuit in today's mixed up world of lies and propaganda. Thankfully, The New York Times employs some of the world's best photojournalists. The newspaper's ad agency, Droga5, wisely saw this truth and placed it at the center of this Cannes Lion-winning ad campaign. https://youtu.be/zs4-rb0f7HI The combination of the photojournalist's …
Continue Reading about Like Lions, Hard Truths Are Hard To Come By →
After a 13-year ad-sponsored run, AdPulp.com stopped running ads this year. You're welcome. Now, please sign up for Inkl—the micropayments platform that has the potential to change the score for thousands of indie journalists and publishers like AdPulp.com, while improving the reading experience for millions. …
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This year, AdPulp.com moved away from being an ad-supported site. The site currently carries no ads at all. We are now 100% publisher supported. We no longer take paid posts, although the offer is there to do so literally every day. And we no longer place banners or text ads on the site. I pay for the web hosting and I give my time to this project, which is now in its 13th year. The big news that I'd like to …
Not too long ago, people used to "break in" to advertising. That's how hard it was to land a job at a top creative agency. Today, even the best agencies need to make an effort to recruit talent. Witness Brunner's self-promotional efforts on Twitter: We offer careers where you’re not holed up over a laptop all day. Apply for our open copywriter position here: https://t.co/Yzc6HQYUFJ …
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Paul Burke, a freelance copywriter and novelist, thinks advertising is no longer funny. He knows what of he speaks, and he knows why. "A client erring on the side of caution is like a pope erring on the side of Catholicism," he argues in Campaign. In other words, you need to take substantial risks to create the kind of emotional bonds that music, art, comedy, theater, literature, and the very best advertising help …
Continue Reading about Hold It, What Are You Laughing For? →
All episodes of Ad Chatter are now available on Buzzsprout \ Apple Podcasts \ Spotify \ Stitcher \ Amazon Music \ Google Podcasts \ iHeartRadio
