Ad Age this week features an interesting point-counterpoint between Rance Crain and Scott Donaton over whether the ad industry needs to refocus on its tradtional media roots or embrace new forms of advertising. Both columns are accessible from the Ad Age home page. …
Abstinence And The City
From CNN: Senate Commerce Committee Chairman Ted Stevens said on Tuesday he would push for applying broadcast decency standards to cable television and subscription satellite TV and radio. In the wake of Nipplegate, Congress is seeking to increase the fines for indecency on broadcast TV and radio. But if Stevens got his wish, Howard Stern would still have to watch his mouth when he moves to Sirius Radio. "The …
Tomorrow’s Media Today
If you haven't seen it yet, blogger and all-around media thinker Robin Sloan has created an 8-minute Flash movie called EPIC 2014 that you may find interesting. Or cool. Or scary. Or ridiculous. Either way, I dare you to watch and not post a comment. …
Land Lines Put Out To Pasture
By Chris Woodyard, USA TODAY For some workers, the desktop telephone is joining the adding machine and typewriter on the list of obsolete office equipment. In a move that other companies might soon follow, Sprint announced Monday that about 8,000 employees at Ford Motor will jettison their desktop phones and use cell phones exclusively. Ford joins a few mostly small or midsize businesses around the nation that have …
Toyota’s Smart
Business 2.0 named Toyota the Smartest Company of Year. With good reason: the Prius, the Scion and its marketing campaign, even something that other car companies take for granted--a minivan. But, I can't read all about it without a paid subscription. $6.99 for the year. $4.99 for six issues. Which leads me to ask, "Why is a magazine with a bleeding edge name like "Business 2.0" holding back the free flow of …
Tray Table Advertising Violates Personal Space
Catharine P. Taylor of Adweek writes, "Maybe AdFreak doesn't get out as much as it should …
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Ads Make Their Way Into RSS
from Silicon Beat: Now that the use of RSS aggregators is really starting to take off, people are peering into the question of market share. Which aggregator is the favorite among users …
Newspapers Use Intrusive Marketing To Boost Numbers
Across the country each week, more than 1.6 million people who are not on newspaper subscriber rolls are being delivered copies that did not cost them a cent - but they are still being classified as paying customers, an analysis by The New York Times has found. The papers, which are typically paid for by advertisers, are delivered by small and large dailies across the country, including The Miami Herald, The Wall …
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