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Want To Stretch Your Creative Muscles? Leave Your Corner Office Behind.

Oxford-educated, Lucy Jameson, recently stepped down as chief executive officer of Grey London. The Drum asked her about her adult gap year and her "expert internship" at Facebook. I found it fascinating to observe the difference between how people react to you when they think you’re just a random intern vs when they know you’re CEO of a 500 person company. You can get a far better feel for what’s really going …

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Do You Know the Difference Between A Click and A True Connection?

DDB chairman Keith Reinhard is a member of the Advertising Hall of Fame. Reinhard gave birth to the Hamburglar and the other denizens of McDonaldland. He was responsible for McDonald's "You Deserve a Break Today" and for the Big Mac tongue twister, "Two-all-beef-patties-special-sauce-lettuce-cheese-pickles-onions, on a sesame seed bun." He also penned State Farm's long-running theme, "Just Like a Good Neighbor, …

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Welcome To The Chronicle of Bright Ideas

This has been a year of transformations for Adpulp. We stopped taking advertising (including paid posts), switched to a new responsive template, secured our hosting setup, loaded Facebook-enabled comments, implemented a micro-payments platform, and now we've refreshed our brand identity. The Chronicle of Bright Ideas The new logo was made by Jessica Knedgen, a designer who moved to Portland from Michigan. …

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Command and Control Is for 20th Century Egotists, Not 21st Century Marketers

Bad advertising is here to stay. Bad advertising is about to go away. Which is it? Here's a fresh sample of how bad, bad can be: I know that hurt. Sorry for putting you through that. Is there any hope for an industry that consistently churns out this kind of rotting flotsam? According to Andrew Essex, former chief executive of the influential creative agency Droga5, and author of a new book, …

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A Dime for Our Thoughts

This year, AdPulp.com moved away from being an ad-supported site. The site currently carries no ads at all. We are now 100% publisher supported. We no longer take paid posts, although the offer is there to do so literally every day. And we no longer place banners or text ads on the site. I pay for the web hosting and I give my time to this project, which is now in its 13th year. The big news that I'd like to …

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Easy Listening for Advertising Addicts

Hear Ye, Hear Ye. 21% of Americans ages 12 and up have listened to a podcast in the past month. That is up from 17% in 2015. With one in five Americans tuning in, advertising pros are taking notice and grabbing the mic. https://youtu.be/EdI8zL0X6vs According to Digiday, "Ad agencies have caught podcast fever." Digiday highlights and recommends the following: Madison and Culture from Y&R The A-List …

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Keep Advertising Weird

British Ad man, Mark Wnek, wants advertising people to loosen up. At what point did ad agency clients start coming to us because we're the same as them? Never, I would guess. But somewhere along the line (perhaps it was pitch "chemistry" sessions?) agencies came to believe that the best way to win was to look, sound, be like the client. At what point? I can answer that, Mark! The point at which the …

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Lead Prospects To The Funnel of Love

What exactly does “digital transformation” mean and why should we care? It means that people are discovering and interacting with brands in new ways, putting an onus on agencies and clients to evolve. Specifically, the data-driven digital world is challenging marketers to find more effective engagement strategies throughout the marketing funnel. It demands new skill sets and expertise and is challenging traditional …

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