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Kara Swisher and Walt Mossberg drove Facebook founder and CEO, Mark Zuckerberg, to shed his patented hoodie on stage at the Wall Street Journal's D8 conference last week. Apparently all the questions about privacy, or lack thereof, made the young executive sweat in what journalists are now calling his Nixon moment. So now we know that Zuck is intent on "Making the World More Open and Connected." And that he believes …

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According to Reuters, Facebook is the No. 1 website in the United States by page views, but it is a relatively small player in the online ad market. That fact must keep Zuck up at night. Here's another one: Facebook's revenue is somewhere in the half a billion range, whereas Yahoo earned $6.5 billion and Google earned $24 billion in 2009. Oh, the restless San Francisco nights... Enter Facebook's Open Graph project …

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If Yelp, Google, Fousquare and Facebook all get their way, local business windows will be covered in window decals. According to Mashable, Facebook is sending out window decals with text-to-Like SMS instructions to select local businesses. Facebook is also gifting beta testers with $25 in ad credits to help drive home the utility of the service and propel businesses to participate in on-site advertising as …

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There's a ton of news pouring out of Facebook's F8 Conference in San Francisco today. I can only take so much of it in, but there is one story from Mashable that jumped out at me. Made possible by Facebook's new Open Graph protocol, Pandora will be able to stream music directly on Facebook.com from bands you've "liked" across the web. You'll be able to see which of your friends likes similar music and check out what …

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According to The Wall Street Journal, Facebook will introduce its Open Graph API next month at a major developer conference in San Francisco. The API will help independent Web sites adopt elements of Facebook's Fan pages. For instance, a visitor to one's site could with one click become a "Fan". By getting sites to adopt the technology, Facebook hopes to make it even easier for users to share information from the Web …

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This page on Facebook has more than 22 million fans. I had no idea virtual farming was insanely popular. Thankfully, Brian Morrissey of Adweek is helping me catch up. Microsoft found a potent way to make friends on Facebook: offer users of hyper-popular social game FarmVille virtual currency. The in-game offer on Tuesday resulted in Microsoft's Bing page gaining 425,000 fans in a single day, more than tripling the …

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