Bing Finds Friends In The Psuedo Agrarian Movement

This page on Facebook has more than 22 million fans. I had no idea virtual farming was insanely popular.
Thankfully, Brian Morrissey of Adweek is helping me catch up.

Microsoft found a potent way to make friends on Facebook: offer users of hyper-popular social game FarmVille virtual currency.
The in-game offer on Tuesday resulted in Microsoft’s Bing page gaining 425,000 fans in a single day, more than tripling the 117,000 fans it had.
Zynga’s FarmVille is a runaway smash on Facebook, boasting over 82 million players who tend crops and raise livestock on virtual farms.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.