Bing Finds Friends In The Psuedo Agrarian Movement

This page on Facebook has more than 22 million fans. I had no idea virtual farming was insanely popular.
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Thankfully, Brian Morrissey of Adweek is helping me catch up.

Microsoft found a potent way to make friends on Facebook: offer users of hyper-popular social game FarmVille virtual currency.
The in-game offer on Tuesday resulted in Microsoft’s Bing page gaining 425,000 fans in a single day, more than tripling the 117,000 fans it had.
Zynga’s FarmVille is a runaway smash on Facebook, boasting over 82 million players who tend crops and raise livestock on virtual farms.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.