Text-to-Like Small Businesses In Your ‘Hood

If Yelp, Google, Fousquare and Facebook all get their way, local business windows will be covered in window decals.
According to Mashable, Facebook is sending out window decals with text-to-Like SMS instructions to select local businesses. Facebook is also gifting beta testers with $25 in ad credits to help drive home the utility of the service and propel businesses to participate in on-site advertising as well.
While I’m not sold on the whole “like it” thing, nor do I want to see the Facebook brand spread far and wide across the web, I have to admit I like this interactive element at retail and how it all circles back to to the web, and then back again to the store, for both the consumers and the shops in question.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.