The Southeastern Conference (SEC) is trying to restrict the use of social media by its core constituency--its fans. According to Michael Kruse of St. Petersburg Times: The SEC, one of college sports' biggest, richest, most prominent conferences, earlier this month sent to its 12 schools an eye-opening new media policy. It places increasingly stringent limits on reporters and how much audio, video and "real-time" …
Banner Ads Get Savvier
I couldn't help notice this banner ad for Zaxby's, a chain of fast-food restaurants here in the Southeast. While the banner rotates to explain a particular promotion, the right side stays interactive. It not only tells you about the promotion, it gives you interactive options--send to a friend, friend the brand on Facebook, etc--all straight from the banner. Pretty clever. …
Insert Yourself Into The World of Sterling Cooper
Season three of Mad Men starts August 16th on AMC. To promote the new season, AMC has unleashed an avatar virus. Linda Holmes of NPR explains: If you've seen your Facebook or Twitter feed over the last week turn into a patchwork of little cartoon heads, you're probably experiencing the effects of Mad Men Yourself, an AMC-sponsored online application that creates a personal, Mad Men-ized version of you -- or of what …
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Marry Digital To Experiential And Don’t Look Back
I don't believe they teach media planning at Haverford College, but Lena DerOhannessian, Southern Comfort's U.S. marketing director, learned it somewhere (and learned it well). According to Ad Age, Brown-Forman's Southern Comfort brand -- weary of jostling for notice with other spirits brands during the narrow nightly window when they are permitted to advertise on cable -- is taking its entire media buy online, …
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You Can Control Your Data, Or Be Controlled By It
Ernie Schenck's column in the current print edition of Communication Arts is called "Creativity Interruptus." In the piece Schenck details the difficulty he has concentrating in a world full of digital distractions. Schenck says, "It's mind-popping, all the stuff that's just waiting inside that T1 line, just chomping at the bit, aching to get inside that head of yours and clutter it up with all kinds of cyber flotsam …
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Wikipedia Has Answers, But The New Guy Has Commercials!
HowStuffWorks.com (part of Discovery Communications) is ready to answer your questions. That is, if your questions are "How does nicotine work?" Or "Is hyrdogen fuel dangerous?" And so on. …
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Word of the Day: Adroit
Toyota Prius and Dictionary.com are working together on an innovative contextual advertising program. According to The Wall Street Journal: With help from Saatchi & Saatchi, the car maker is working with Dictionary.com for ads targeted to the definitions of words such as "sustainability," "green" and "moonroof." Those keyword-based ads launched last week, but Prius also took over the online dictionary's home page …
Ads To Enter Digg’s Popularity Contest
Adweek and the San Francisco Chronicle are both reporting on Digg's new advertising format which will let site members collectively decide which ads are worth viewing and which ads are not. "We're democratizing content," said Mike Maser, chief strategy officer for the San Francisco company. "Why not let them have some control over the advertising experience?" Digg will charge advertisers on a cost-per-click basis, …
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