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It’s Cheaper Than Running A Cable Channel, But Not By Much

I like that Jennifer Modarelli, CEO of Portland-based White Horse is challenging clients on their lack of willingness to properly invest in their websites. Writing on Ad Age's Small Agency Diary, Modarelli says: Your website is ostensibly your biggest office or storefront. Think real estate: Would you cheap out building your headquarters, manufacturing plant, distribution center, customer service center, or store? …

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Repetitive Reporting Motion May Cause Dull Pains

Last Sunday, The New York Times addressed burnout among online content producers today. I've been producing online content every day for almost six years now, so it's a subject I'm familiar with. Such is the state of the media business these days: frantic and fatigued. Young journalists who once dreamed of trotting the globe in pursuit of a story are instead shackled to their computers, where they try to eke out a …

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Intel Has Some Suggestions For You

Intel wants to guide prospects to a purchase decision online, since that's where the bulk of research on computers with Intel processors is done. As product features become more sophisticated, marketers are turning to digital and interactive media to allow consumers to experience the products for themselves, says James McQuivey, an analyst at Forrester Research. Sure, but I would hesitate to call Intel's online …

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It’s Someone’s McJob To Spin You A Smoothie Masterpiece

To promote new real fruit smoothie at McDonald's, Tribal DDB has launched a Spin Art-like app on McDonalds.com that let people like me make messes like this: In the old days, McDonald's would have promoted this new product with a special take-home cup or a buy-one-get-one. Not today. Today, it's all about online engagement. And hey, I did it. I engaged and made some McArtwork which I share with you now. [via …

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Groupon Knows Consumers Want A Deal, Makes It Easy For Small Business To Offer Said Deals

I finally joined purveyor of daily deals, Groupon, tonight and I was amazed to find how well it's working for some local Portland restaurants. Wild Abandon recently sold 2861 $12 Groupons, while Elephants Delicatessen sold 7206 $7 deals. Groupon uses the power of the crowd to drive prices down and volume up--the deal doesn't go through and Groupon users are not charged if a minimum number of Groupons are not …

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Digital Disruption: How’s It Going For You?

"The ad business is going through a change not seen in three decades." - Judy Shapiro Judy Shapiro is a veteran marketing exec and Chief Brand Strategist at CloudLinux, a Linux-based OS for technology service providers. In her latest piece for Ad Age, she argues that we're moving from a one:many web to a many:many web and that a lot of media companies are quietly being crushed by the changes underway. ...utterly …

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Curated Word-of-Mouth Used To Inspire North of the Border Vacations

One of the things I love about digital is how well it supports experiential marketing. Digital can drive you to the brand experience, welcome you at the desired destination and archive the activities for follow up at a later time. The Canadian Tourism Commission is on the right page with their interactive mural installations. They are meant to inspire Americans to book a Canadian vacation. To do that, the …

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Lots Of Small Business Clients Need Lots Of Help, Media Companies Are Cool With That

Media companies are increasingly turning to marketing services as a revenue source. And it seems that newspapers are well positioned to do so on a local basis, where they already have traction with the small- and medium-sized businesses that advertise in their pages. According to Crain's Chicago Business, Tribune Co. is starting a new consulting business in its digital department, allowing the newspaper company to …

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