Adpulp

Advertising News and Know-How

You are here: Home / Archives for Digital

Digital

By

Digital Disruption Adds Complexity To The Job of Keeping Things Simple

Are you a change agent? If you work in advertising today, there is no doubt. According to The Wall Street Journal, a recent Adobe survey found that 76% of marketers think marketing has changed more in the past two years than in the past 50. Needless to say, digital is the great disruptor. Clearly, there is much opportunity in this turbulent media atmosphere -- new agencies with new specialties are being born. …

Continue Reading about Digital Disruption Adds Complexity To The Job of Keeping Things Simple →

By

Whether Perpetrated By Bots or By Babies, Click Fraud Is A Crime

Digital advertising will account for 22.7% of all worldwide ad investments this year, or about $117.60 billion -- up 13% compared with 2012, according to estimates from eMarketer and Starcom MediaVest Group. I'm not certain this is a good thing. Unless, brands and their agency partners clearly know what they're doing with all that money. Post by AdPulp.   I posted this new Adobe commercial from …

Continue Reading about Whether Perpetrated By Bots or By Babies, Click Fraud Is A Crime →

By

BuzzFeed Is Making A Nourishing Meal From Its Giant Menu of Info Snacks

Jonah Peretti, Founder and CEO of BuzzFeed, kindly outlined his media company's plan for the coming year. He also opted to share the memo on LinkedIn, "so future BuzzFeed employees could read it too." His seventh main point in the plan concerns Advertising on BuzzFeed. Part of being a great business, is being a 'must buy' for advertisers who have many options. This means giving advertisers the full advantage …

Continue Reading about BuzzFeed Is Making A Nourishing Meal From Its Giant Menu of Info Snacks →

By

Free Advice, When Perfectly Implemented, Adds Up To Serious Cash

Give your expertise away for free on the World Wide Web, and if you are fully dedicated and incredibly talented the community will pay you back. This is commonly accepted wisdom on the Internets today. A formula, if you will. Of course this does not mean it's a good idea to offer free advice, just that a lot of people say it is. One person who can vouch for the approach is Sheela Murthy, an Indian immigrant and …

Continue Reading about Free Advice, When Perfectly Implemented, Adds Up To Serious Cash →

By

Postagram And Hyatt Hotels Team Up For A Consumer-Generated DM Campaign

The buzzword "consumer generated media" has gone away, as buzzwords will. But the facts remain. When brands help people do cool things, it can be a powerful approach to earning good will. According to Adweek, something as simple as a brand-provided post card (and the postage to send it) can make a difference. Through Aug. 15, Hyatt Hotels is encouraging guests to personalize up to two complimentary …

Continue Reading about Postagram And Hyatt Hotels Team Up For A Consumer-Generated DM Campaign →

By

The Oregonian Is A Valuable Brand Asset, But Its New York Owners Have Other Ideas

The newspaper business fascinates me. Like advertising, it's a place for rogues. And like advertising the industry is rapidly morphing into something hardly recognizable to its senior practitioners. Change is natural, of course, but change is not always good. According to Columbia Journalism Review, "The Oregonian is about to get Newhouse’d." The Times Picayune company yielded to NOLA Media Group (and Advance …

Continue Reading about The Oregonian Is A Valuable Brand Asset, But Its New York Owners Have Other Ideas →

By

Email Wins Again

In a world where relationship marketing is the be all and end all, email wins again. A new study conducted by Lyris and recapped by Marketing Profs, lays out the argument for email (click for infographic). I'm surprised to see email rank higher than personal referrals. What does that say about the state of our friendships today? Maybe nothing. Another interesting data point in the graph is how far down …

Continue Reading about Email Wins Again →

By

Are Digital Services The New Ideal?

We all know what a mess digital advertising is. There are privacy concerns, ad blockers and quacks in every direction offering their innovative new solutions that are far from it. The good news is brands can play effectively in the people's sandbox -- provided they learn to play a different game, a game with new rules. Banner ads and YouTube videos are print and broadcast constructs, respectively. The …

Continue Reading about Are Digital Services The New Ideal? →